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Evolve or get left behind

Evolve or get left behind. Peter Lloyd Consulting Editor, AV Magazine. How AV has evolved Current challenges The future eco-system Being best in class Survival traits. Agenda. Evolution so far:. Dinosaurs still stalk Soho’s streets. 1980 Slides and multi-image Overhead projectors

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Evolve or get left behind

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  1. Evolveorget left behind Peter Lloyd Consulting Editor, AV Magazine

  2. How AV has evolved Current challenges The future eco-system Being best in class Survival traits Agenda

  3. Evolution so far: Dinosaurs still stalk Soho’s streets 1980 Slides and multi-image Overhead projectors Film v videotape Reel-to-reel editing A £300m UK AV market 2010 Digital displays and signage LCD and DLP projectors HD, 3D and streamed video Vcon to the desktop A £3bn UK AV market … what’s known v. what’s wanted

  4. Challenges: The changing way we live Commoditisation/channel change Consumerisation of AV and IT Changes in user and supplier business models Changes in ‘audience’ expectations Outsourcing, flexible working and the virtual enterprise … and keeping up with technology

  5. Challenges: Changing the way we work • ‘We have been tecchies for too long. For the past five years we have pretty much ignored the users. • ‘But now users are saying how they want to use video, and we will have to cater for their needs’ • Ira Weinstein, Wainhouse Research … do we know what users need?

  6. Challenges: Changing the way we work (2) • ‘In today’s work environment every employee has become strategic and must be as productive as possible. • ‘Workers are demanding video collaboration and networking tools’ • Hyoun Park, Aberdeen Group … do users know what they need?

  7. Where are we on the curve? Flat panels Interactive boards Conferencing Digital Signage Projectors Data collaboration Interactive collaboration

  8. Eco-System 1 A collaborative world of work and play 15% of staff will work from home by 2016 Laptop and mobile conferencing link to ‘core’ External as well as internal networks Collaborative meetings Network and cloud-based information (and apps) IT-dominated product supply chain … video everywhere, for everything

  9. Eco-System 2 A new product and service mix Meeting rooms linked to mobile devices (UC) Data sharing, whiteboarding and video Video content streaming and wikis Device, content and connection management Servicing suppliers and SMBs Monitoring and compliance … mission-critical applications

  10. Best in class Pressures calling for collaboration Source: Aberdeen Research

  11. Best in class Competitive advantage to be gained Source: Aberdeen Research

  12. Best in class Survival of the fittest = adaptability Understanding needs of organisation and users Developing an appropriate strategy Specifying and acquiring the skill set Working with the right partners Setting objectives and measuring results … being open to change

  13. Key Survival Traits Acquiring new skills and capabilities Thinking beyond departmental ‘silos’ Understanding AV and IT differentiation Understanding new ways of working Applying the right buying criteria Managing people in a flexible workplace Learning from others (mistakes and all) … helping others to change

  14. AV in the future A bigger, more mission-critical business AV communication skills, IT products Driven by user needs, not technology ‘Sideways’ working, not top-down messaging … a £6bn UK business by 2020?

  15. But please remember that… Communication is a process, not a product Sources include: Aberdeen Research report on ‘Enterprise Video Collaboration’, September 2011 AV Magazine research

  16. The Video World isjust one bigJigsaw Which pieces do you have?

  17. The Video-Conferencing Pieces Multi-Party Bridging Immersive Telepresence Firewall Traversal Room VC Unified Communications Gatekeeper & Global Directory Gateway Desktop VC Recording & Broadcast

  18. The Streaming & Webcasting Pieces Intelligent Search & Asset- Management Portal Access Rich-Media Capture Video- Conferencing Encoding Devices & Players Server Video on Demand TV Studio Production Content Delivery Network

  19. The Other Video Pieces Video- Conferencing Digital Signage IPTV Streaming & Webcasting Broadcast Television Multicast Set-top Box Live Stream

  20. The Complimentary Piece Video- Conferencing Streaming & Webcasting Learning Management System Broadcast TV & Digital Signage

  21. So what does this puzzle look like?

  22. Key points to consider when creating a holistic video strategy for your business

  23. Creating a holistic video strategy Start by identifying and quantifying the basic challenges to the business Ignore the technology Think outside the box – get creative Challenge pre-conceptions about video in the enterprise Think in terms of Contribution, Management, Distribution and Display If something is worth recording it is worth managing

  24. Creating a holistic video strategy Interoperability – XML based APIs are your friend Avoid proprietary interfaces where possible Think beyond the initial requirement when purchasing Look at how other industries/businesses use video to get their message across

  25. Do you have all the pieces to see the Big Picture?

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