STRATINC PROJECT: INTERREG III C: WEST

1. West Zone STRATINC PROJECT: INTERREG III C: WEST “STRATEGIC INTELLIGENCE AND INNOVATIVES CLUSTERS” COCOM Meeting: 24-25 may 2004 Oslo STRATINC PROJECT:INTERREG IIIC West Zone

2. CANARY ISLANDS: • 1 of 17 regions in Spain • 7.447 square kilometres and 7 islands • Population of 1.85 millions • 10 millions de visitors/year • 248 inhabitants/square kilometres TENERIFE: • 2.032 square kilometres • 800.000 inhabitants • 180.000 Hotel vacancies

3. GEOGRAPHICAL SITUATION Tenerife is situated about 300 kilometres from African continent and about 1.300 kilometres from the European continental area. The surface is 2.034 square kilometresand it is one of the bigest Canary Islands. Tenerife is composed by thirty-one municipalities, nine of them are part of Mancomunidad of North Tenerife, which is situated in that part of the island. The localities which involves are: Buenavista del Norte, Garachico, El Tanque, Icod de los Vinos, Los Realejos, Puerto de la Cruz, Santa Úrsula, La Victoria and La Matanza de Acentejo. On the other hand the institution counts with the collaboration of six other localities from other part of the island .

4. GEOGRAPHICAL SITUATION The association of municipalities intervention area covers 337 square kilometres and 129.078 inhabitants. The Tenerife Island has a tourist character. The good environmental conditions and the rich cultural array are sufficient reasons for a traditional tourism demand and also alternative. The natural means is very rich in endemic plants and autochthonous fauna. Protection constitutes an indispensable line to obtain a sustainable development.

5. THE INSTITUTION: MANNORTE Since the constitution in 1993 of the association of municipalities: Mancomunidad of North Tenerife, this institution has been taking care to cover the existing needs in this zone of the island which by its nature escape from competences of each municipality. The association work promoting collective initiatives that in a autonomous way they would be very difficult to accomplish by each Town Hall.We are an association with a clear idea: unite efforts to solve common problems and to reduce costs at the time of carrying out works and services of communal interest. It is indubitable that the foundation of this association has created solidarity bonds between towns. We try to reinforce them day-to-day and we work in order to obtain a sustainable progress for the north of the island of Tenerife.

6. Prepared inputs (max 10 min) from project partners on the challenges of SMEs within their specific cluster (based on interviews)

7. TRANSNACIONAL STEERING COMMITTEE Mr. Oswaldo Amaro Luis President of MANNORTE COCOM Members Scientific Board LOCAL STEERING COMITÉ President, 8 politicians (mayors, officials,...), 1 local coordinator, and 2 leading local actors WINE CLÚSTER 1 LOCAL WORKING GROUP AT ENTERPRISE LEVEL (Celler) WINE CLÚSTER 2 LOCAL WORKING GROUP AT SOCIAL LEVEL (Viticulturist) FINAL BENEFICIARIES FINAL BENEFICIARIES SYNERGIES COMPOSITION OF THE LOCAL STEERING COMMITTEE AND THE WORKING GROUPS (17th of September 2003)

8. COCOM MEMBERS (Right name, contacts) Mr. Oswaldo Amaro Luis: President of MANNORTE Mr. José Vicente González Hernández Manager of MANNORTE Mr. Joan Báez. Local Coordinator LOCAL STEERING COMMITTEE MEMBERS President of Mannorte 8 politicians (mayors, officials,...), 1 local coordinator 2 leading local actors (Enterprise member and social members)

9. QUESTIONRAIRE OF SMES SURVEYS INTERVIEWS DON´T KNOW VERY HIGTH HIGTH VERY LOW LOW 1. TECNOLOGICAL DEVELOPMENT 2.-RESEARH AND DEVELOPMENT 3.-PROVIDER ADVISING 4.-TECHNICAL ADVISING 5.-NEW TECNOLOGY 6.- NEW MATERIALS 7.- RESEARCH ACTIONS 8.-ENTERPRISE COOPERATION 9.- TOTAL QUALITY INTERVIEW GUIDE and QUESTIONNAIRE 10.-ENTERPRISE CATALOGUE 11.-SEMINARS-TRAINNING 12.-TELEMATIC NETWORK 13.-SECTORIAL INFORMATIONS 14.-FUTURES OPORTUNITIES 15.-ENTERPRISE NETWORK.

10. CUESTIONNAIRES FOR SMES SURVEYS DENOMINATION OF ORIGIN VALLE OROTAVA DENOMINATION OF ORIGEN TACORONTE-ACENTEJO DENOMINATION OF ORIGIN YCODEN-DAUTE-ISORA S.A.T. CUMBRE BOLICO S.A.T. TAJINASTE CALVARIO SAN DIEGO TREVIÑA GÜINES MOCÁN LOS ALTOS EL RATIÑO TAGOROR MOCANERO BUTÉN PALMERA MONJE VIÑATIGO VIÑAMONTE PATIO REAL S.A.T. OROTAVA 1. TECNOLOGICAL DEVELOPMENT 2.-RESEARH AND DEVELOPMENT 3.-PROVIDER ADVISING 4.-TECHNICAL ADVISING 5.-NEW TECNOLOGY 6.- NEW MATERIALS 7.- RESEARCH ACTIONS 8.-ENTERPRISE COOPERATION 9.- TOTAL QUALITY 10.-ENTERPRISE CATALOGUE 11.-SEMINARS-TRAINNING 12.-TELEMATIC NETWORK 13.-SECTORIAL INFORMATIONS 14.-FUTURES OPORTUNITIES 15.-ENTERPRISE NETWORK. TOTAL 1 VERY HIGH 1 3 6 5 7 5 11 4 11 6 3 9 2 5 11 13 7 110 HIGH 9 3 8 8 8 5 1 3 9 3 9 7 6 6 7 4 2 4 102 TOTAL VERY LOW 2 5 1 0 0 0 6 0 0 1 0 4 0 4 2 0 0 0 25 LOW 3 4 0 2 0 5 5 1 2 0 0 1 0 1 1 0 0 4 29 DON´T KNOW 0 0 0 0 0 0 2 0 0 0 0 0 0 2 0 0 0 0 4 TOTAL 270

11. GENERAL CONCLUTIONS

12. WINENET – A strategic intelligence pilot Platform for wine, designed by the Consortium “Mancomunidad of North Tenerife”.

13. Project description The aim of the current Project is to design a portal offering users a wide range of services. The portal is conceived for the purpose of providing a working tool to assist in handling information, making it available in a rapid and intuitive manner. Hence, it is intended to reach all net users regardless of their experience in the field. It is made up of two parts: one public - where all users shall have unrestricted access - and another private - with restricted access allowed only to users who have a password and a priori authorisation.

14. Platform Contents: • Introduction • Presentation • The Consortium (Mancomunidad) • Communication • Regulations • Wine • Training and seminars • How to contact us • Control panel

15. Project technology Given the scope and variety of the information to be provided, we have opted for technology that allows a Web page as straightforward as possible, with speedy access to information, and maximum compatibility with currently existing Internet browse tools and search engines. Hence, we opted for design of web pages directly in HTML format for contents that will remain unchanged, such as: contact details, descriptions of consortium boroughs, etc. HTML allows downloading pages more rapidly using current browsing tools and Web search engines. For contents that will require updating, the language to be used is PHP together with the MySQL database manager, for storage of Portal information. This configuration provides added speed and improved search capability Macromedia Flash technology will be applied for creating the animations featuring in the introduction and to render the Portal more attractive.

16. Summary of the proposal: • Design and construction of a Portalin two language versions (Spanish and English). • Storage space: • Communication • Updating of documentaries, articles, databases, servers, Forums and mailing list.

17. 1) Design and construction of a Portalin two language versions (Spanish and English).Most noteworthy features are: • Graphic design of the Portal’s image. • Producing pages following the guidelines approved in the design phase. • Implementation of the entire database structure using MySQL. • Development of the following items using PHP: • Control Panel. • Questionnaires. • Pages showing information. • Pages to search for information. • Overall management of news items.

18. 2. Storage space. • Web space for storage (500 MB) • FTP accounts. • 500 e-mail addresses. • Three MySQL databases. • One Forum. • One mailing list. • 6 GB of monthly transfer capacity.

19. 3. Communication. Releasing ten news items per month, including photography, and production of new items. 4.Updating of documentaries, articles, databases, servers, Forums and mailing list.

20. Actions regarding promotion and outreach related to the STRATINC project’s strategic intelligence Platform.

21. 1) Brief Description: Below is outlined the tasks of design, lay-out, printing and distribution of the magazine, which together with the portal, will serve to raise public awareness on this initiative

22. 2) Characteristics and format: The magazine will be 200 x 240 mm in size (folded), with a total of eight pages, including cover and back page, printed in colour (CMYK), or using four colours at most, on 170 gram shinny coated paper.

23. 3) Design and lay-out: : The concept of the magazine stems from the idea of adapting the Portal’s image to the printed publication, and to adjust the publication’s format as described above. It will contain the information provided by the Consortium.

24. 4) Printing-distribution: 3000 copies will be printed every three months for each issue of the magazine. Of those, 500 will be distributed via a mailing list that includes all the postal addresses supplied by the Consortium, for recipients within Spain. The remainder (2500) will be delivered to the Consortium.

25. www.mannorte.es Thanks for your attention!