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National Aeronautics and Space Administration Goddard Space Flight Center

National Aeronautics and Space Administration Goddard Space Flight Center. MISSION READINESS REVIEW THEMIS Cynthia M. O’Carroll GSFC Public Affairs Office. Public Affairs Office (PAO) Responsibilities.

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National Aeronautics and Space Administration Goddard Space Flight Center

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  1. National Aeronautics and Space AdministrationGoddard Space Flight Center MISSION READINESS REVIEW THEMIS Cynthia M. O’Carroll GSFC Public Affairs Office

  2. Public Affairs Office (PAO) Responsibilities • Goddard Space Flight Center (GSFC) - leads, plans and coordinates public affairs and outreach activities with NASA Headquarters and our partner organizations; prepares and distributes all media materials, including news releases, the mission press kit, the mission Web site and other mission specific products; organizes press briefings; coordinates Guest Operations. • Mission Partners - lead: Space Sciences Laboratory at the University of California at Berkeley (UCB); International space agencies from Germany, Canada, France and Austria; and NASA JPL. • Kennedy Space Center (KSC) - lead for photo/video documentation of spacecraft processing and launch vehicle buildup; coordinates the spacecraft press opportunity at Astrotech; coordinates the L-30/L-1 Press Briefing to be held at the KSC Press Site; arranges NASA TV support and live coverage of the briefings and the launch; and provides launch commentary. • Swales Aerospace - built spacecraft bus and probe carrier; participates in PAO activities and supports Guest Ops. • United Launch Alliance (ULA) - provides Delta II Launch Vehicle; participates in PAO activities and supports Guest Ops.

  3. PAO Responsibilities • Press Kit • THEMIS Fact Sheet • THEMIS Lithograph • Literature on the instruments, the spacecraft bus, the probe carrier and the LV • Other mission related products and images • Press Kit will be available on the NASA Web site and in hardcopy

  4. PAO Responsibilities • News Releases: • Spacecraft Arrival - NASA HQ, KSC, GSFC, and UCB issued release on 12/11 • Weekly Status Reports - KSC; THEMIS and Delta II processing • General News Release - NASA HQ and UCB; general info about the THEMIS mission before the L-30 Press Briefing • Note-to-Editors - NASA HQ, KSC and GSFC; logistics for the Press Opportunity and the L-30 Press Briefing • Note-to-Editors: Pre-launch/Mission Science Briefing Release - KSC; logistics and info about NASA TV coverage for the L-1 Press Briefing • Post-launch Status Reports - GSFC and UCB; issue a status report after the successful launch • Science Results News Releases - NASA HQ, GSFC and UCB; coordinate the timing and content of science results news releases with partners as necessary

  5. PAO Responsibilities • NASA Television and Web Coverage: • THEMIS Promo - brief animated video of THEMIS launch and deployment with music. • Pre-launch Support - KSC will arrange TV support and coverage of the L-30 and the L-1 Press Briefings at the KSC Press Site to be carried live on NASA TV. • Launch Coverage - KSC will arrange live launch day coverage as well as the launch commentary. The launch will also be available on the NASA Web site. • Video File - GSFC TV will produce a video file that will be broadcast live on NASA TV for the L-30 and the L-1 Press Briefings and on the day of the launch. The video file will include B-roll of spacecraft at Swales, UCB, JPL and KSC. It will also contain science and spacecraft animation and interviews. • THEMIS Web Sites - http://www.nasa.gov/themis http://sprg.ssl.berkeley.edu/themis http://ds9.ssl.berkeley.edu/themis/flash.html http://www.swales.com/company/themis_contract.html

  6. PAO Responsibilities • L-30 Press Briefing: • Will be held on 1/11 at the KSC Press Site; will air on NASA TV with THEMIS video file. • Participants: • Moderator: George Diller, NASA KSC PAO • Craig Pollock, NASA HQ THEMIS Program Manager • Frank Snow, NASA GSFC THEMIS Mission Manager • Vassilis Angelopoulos, UCB THEMIS Principal Investigator • Peter Harvey, UCB THEMIS Project Manager

  7. PAO Responsibilities • L-1 Briefings: • Will be held on L-1 after the Launch Readiness Review at the KSC Press Site; will air on NASA TV with THEMIS video file. • Pre-launch Briefing: • Moderator: George Diller, NASA KSC PAO • Richard R. Fisher, NASA HQ Director of Heliophysics Division • Frank Snow, NASA GSFC THEMIS Mission Manager • Peter Harvey, UCB THEMIS Project Manager • Chuck Dovale, NASA KSC Launch Director • ULA, Director of NASA Programs • U.S Air Force Delta II Launch Weather Officer, 45th Weather Squadron • Mission Science Briefing: • Moderator: George Diller, NASA KSC PAO • Craig Pollock, NASA HQ THEMIS Program Manager • David Sibeck, NASA THEMIS Project Scientist • Vassilis Angelopoulos, UCB THEMIS Principal Investigator

  8. PAO Responsibilities • Outreach Activities: Completed: • November 2006: Media Training was provided to the PM, the PI and the PS as the primary spokespersons for the mission. • September 2006 SpaceLink for Educators at the Maryland Science Center: GSFC’sDr. Sten Odenwald, a THEMIS E/PO Formal Education Partner, discussed THEMIS Mission and how it relates to the Aurora Borealis, or Northern lights. activities for teachers and tips on how to share them with students. Planned: • March/April 2007: Dave Sibeck to present THEMIS to GSFC employees at “About Goddard” seminar • Develop a feature presentation with SVS on Heliophysics for “Science on a Sphere” • Space Chats at the GSFC Visitor Center • GSFC View, Dateline, Intranet, poster boards • Partner with public libraries for a Heliophysics speaker and special display of related materials • Events/presentations at Maryland Science Center, Howard B. Owens Science Center and other venues • Info at community events

  9. PAO Responsibilities • Education • NASA GSFC: • July 2006 - NASA Explorer Schools Orientation Workshop and Distance Learning Network Workshop with presentations of Heliophysics science and solar classroom activities • September/October 2006 - Heliophysics Teacher Workshop for Stereo, THEMIS and AIM: science and classroom application activities using 3 new guides: “Exploring Magnetism”, “Exploring Magnetism in the Solar Wind” and “Exploring Magnetism in Solar Flares” • Sun-Earth Day 2007/IHY - GSFC Visitor Center for local schools; theme is “Living in the Atmosphere of the Sun”

  10. PAO Responsibilities • UCB: • Geomagnetic Event Observation Network by Students (GEONS) in which 10 magnetometers are placed in (or associated with) 13 schools across the country; receive data from the mission; teaches about Earth’s magnetic field and its changes that are related to auroral substorm activity • Professional development for teachers, with a focus on the Tribal Colleges • Planning to launch of a new Lawrence Hall of Science Great Explorations in Math and Science (GEMS) site in Nevada • Creation and dissemination of a Space Telescope Science Institute ViewSpace show on auroras and THEMIS • The THEMIS E/PO partnerships, methods, activities, and visibility are monitored and evaluated by Cornerstone Evaluation Associates (CEA); yearly formative evaluation reports are receieved and action taken as necessary • Publications: “Exploring Magnetism,” “Exploring Magnetism on Earth,” “The Northern Lights” • Development and maintenance of a THEMIS E/PO Web site.

  11. PAO Responsibilities • Post-Launch Events and Services: • Contingency Press Briefing - If a launch contingency should occur, a briefing will be targeted for 2 hours after the contingency or as soon as significant information is available. Representatives from NASA, UCB, Swales and ULA will attend. • Goddard Code-A-Phone and Web Page - Information regarding the THEMIS launch will be placed on the GSFC Web page and on the GSFC Code-A-Phone. KSC will also update their Code-A-Phone beginning on L-3.

  12. Guest Operations • Guest Operations: • NASA HQ in collaboration with GSFC, KSC, UCB, Swales and ULA • Invitations mailed 4-6 weeks prior to launch • Guests are encouraged to visit the Guest Operations Web site to RSVP and learn about updates to the schedule: http://guestops.hq.nasa.gov • Guest Operations typically include: • Guest Check-in at the KSC Visitor Complex, beginning at L-1 • Guest Briefing held on L-1 • Transportation from Visitor Complex to launch viewing site • Guests monitor launch schedule via NASA toll-free phone hotline • Reception driven by contractor partners

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