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Communication Leaders or Luddites?

Communication Leaders or Luddites?. IABC International Conference Tuesday, June 28, 2005 Hilton Washington DC. Luddites?. Business Communication. How is technology changing our work today? Why? What is in it for you?. The Fireside Chat. "the only thing we have to fear is fear itself" .

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Communication Leaders or Luddites?

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  1. Communication Leaders or Luddites? IABC International Conference Tuesday, June 28, 2005 Hilton Washington DC

  2. Luddites?

  3. Business Communication • How is technology changing our work today? • Why? • What is in it for you?

  4. The Fireside Chat • "the only thing we have to fear is fear itself"

  5. A Dream Fulfilled …………a giant step for mankind

  6. A Nation Redefined “We will never forget”

  7. A World Forever Changed "Perhaps we will never know the exact scale of the human casualties," Indonesian President Susilo Bambang Yudhoyono

  8. Impacts of Technology on Communication What changed?

  9. So what changed? • Sender-driven • One-to-many • Controlled • Receiver-driven • Many-to-many • Uncontrolled

  10. What has NOT changed ? • Face-to-face communication • People love toys

  11. What has technology changed Immediacy Integration Information Collaboration Access

  12. ImmediacySpeed & Reach “I want it and I want it now” Queen 1990

  13. IntegrationNetworks, Content Management, Technology “A phone is not a phone…..”

  14. AccessSearch, Choice

  15. AccessSearch, Choice Opt-in, Opt out choice “Don’t send it, I can find it …”

  16. CollaborationBlogs, Wikis & Podcasts

  17. Implications for communication strategy

  18. Implications for communication strategy

  19. Blogs, Wikis, PodcastsOpportunities?

  20. Blogs, Wikis, PodcastsOpportunities? http://www.forimmediaterelease.biz/

  21. Some Food for Thought • Good management not more computing power is the key to higher productivity • IT expenditures have little impact on productivity unless accompanied by good management McKinsey with London School of Economics( September 2004)

  22. tudor@tudorwilliams.com www.tudorwilliams.com 604-948-8888 Subscribe to our monthly newsletterLeave your card with me

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