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Providing Women Producers with the Tools to Manage Risk. Presented by: Margaret Viebrock. Pullman’s Tractorette School - 1942. What Do Women Want?. Close to home Work in small groups Hear from women just like them Support networks Focused conversations Practical application
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Providing Women Producers with the Tools to Manage Risk Presented by: Margaret Viebrock
What Do Women Want? • Close to home • Work in small groups • Hear from women just like them • Support networks • Focused conversations • Practical application • Hear about success & failures
Keynote Speakers Successful Business Strategies • Reduce financial risk • Improve marketing • Work-Life Balance • Labor issues • Identify strength & hire for weaknesses • Market instability Trini Campbell Riverdog Farm Guinda, CA “Lettuce Turnip the Beet: A Woman’s Guide to Growing Her Farm”
Follow-Up Workshops • Cost of Production • QuickBooks • Balancing Competing Commitments • HR Workshop: Legal Farm Interns • Succession Planning • Forming Networks
What Women Said They Did… 10 Month Follow-up • Developed a business plan • Identified my risks • Use government programs • Improved interview process • Clarified my vision • Purchased insurance • Followed my action plan • Improved my bookkeeping • Plan for working capital
Keys to Success … • Find out what is important to women producers • How do they want to learn? • Offer a variety of learning formats • Fully engaged planning team • Marketing – commodity involvement • Constant Contact • Brown Paper Tickets