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How to Use User-generated content to Increase Shopify Sales

Read this guide to understand how to collect user-generated content for your Shopify and how to display this content to increase sales and conversions.

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How to Use User-generated content to Increase Shopify Sales

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  1. How to Use User- Generated Content to Increase Shopify Store Sales EXPERTVI LLAGEMEDI A

  2. WHATISUSER-GENERATED WHATISUSER-GENERATED WHATISUSER-GENERATED CONTENT? CONTENT? CONTENT? User-generated content (UGC) is any content—text, videos, images, reviews, etc. —created by people, rather than brands. More specifically for eCommerce stores, user-generated content is images of the brand’s products shared by their customers. One of the most successful ways that user-generated content is used is by Gym+Coffee, an athleisure clothing brand. They added a lookbook shopify app on their Shopify store, showing all the ways that their passionate customers wear their trademarked hoodies in public. EXPERTVI LLAGEMEDIA EXPERTVILLAGEMEDI A

  3. IMPORTANCEOFUSER-GENERATEDCONTENT IMPORTANCEOFUSER-GENERATEDCONTENT IMPORTANCEOFUSER-GENERATEDCONTENT 03 02 01 Brandengagement Credibility Authenticity EXPERTVILLAGEMEDI A

  4. 06 05 04 Betteremail clickthroughrates Increasedsales Humanizesthebrand EXPERTVILLAGEMEDI A

  5. 5 Ways to Collect User-Generated 5 Ways to Collect User-Generated Content on your Shopify Store Content on your Shopify Store 1. REQUESTSHOPPERSTO SHAREPHOTOREVIEWS The best way to collect user-generated content is by asking your past customers to share photo reviews. You can send review requests to shoppers, asking them to show inventive ways they use your product. To bring in more photo reviews, you can entice customers with an offer like 10% off or free shipping. The Testimonials & Photo Reviews app lets you send review requests and manage these reviews. Using the app, you can let customers upload product photos and add reviews about the item. You can then manage these reviews on the backend and display them on your Shopify store within a design that matches your store look. 2020 | DEPARTMENTOFHISTORY EXPERTVILLAGEMEDI A

  6. 2. COLLECTIMAGESUSING HASHTAGSONINSTAGRAM You can run campaigns on Instagram to get shoppers to share images of them using your products. Many brands create a hashtag that is associated with the brand values and add the hashtag to their Instagram bios so that new followers can visit the hashtag and see what other customers have shared. By collecting user-generated content through a hashtag campaign on Instagram, you achieve two things: Create a system to collect UGC through customers. Build a community of customers who will vouch for your brand publicly on social media. 2020 | DEPARTMENTOFHISTORY EXPERTVILLAGEMEDI A

  7. 3.PARTNERWITH INFLUENCERS Another way to collect user-generated content is by partnering with influencers. When a relevant influencer uses and shares your products, this will create validation among their followers to shop the product and share about it too. You can run your hashtag campaigns in partnership with these influencers to increase visibility. To ensure your influencer marketing efforts yield results, you need a tracker to manage influencer activity and understand the ROI. Shopify apps like Carro are built to help stores track influencers, monitor activities, and see the impact created by these influencer partnerships. 2020 | DEPARTMENTOFHISTORY EXPERTVILLAGEMEDI A

  8. 4.PLANACONTEST Another way to easily collect UGC is by planning a contest and incentivizing shoppers to share their images. You can set up a contest promising customers that the most creative image of them using or styling your product will unlock a free gift or 50% off. A contest is sure to create hype and make customers eager to share an attractive image in hopes of winning. 2020 | DEPARTMENTOFHISTORY EXPERTVILLAGEMEDI A

  9. 5. OFFERLOYALTYPOINTS FORSHOPPERSWHOSHARE IMAGES You can also build in a reward within your loyalty program for shoppers who share photo reviews or images of them using your product on social media. This incentive won’t require any extra costs, unlike running a contest. Providing loyalty points for submitting their images will even gamify the experience of engaging with your brand and give shoppers new opportunities to continue earning rewards. 2020 | DEPARTMENTOFHISTORY EXPERTVILLAGEMEDI A

  10. Contact Details MailingAddress 474736thStreetSuite187994LongIslandCity EmailAddress info@expertvillagemedia.com PhoneNumber +13476900173

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