SEO(Search Engine Optimization) techniques

1. SEO TECHNIQUES There are many growths hacking agencies in India to do digital marketing activities but very few to conduct experiments online for their clients. Exuberant88 has been among the few to conduct experiments and give excellent results for its clients in terms of growth and website conversions Growth Hacking in Marketing is more of a mindset than a tool that helps us in prioritizing and testing marketing ideas, passionately analyzing such results to see which tactics worked the best and which should be scaled further. At Exuberant88, we made this possible with the right blend of both marketing and technology, thus delivering the best possible solutions for growth as both strategy and results. With Exuberant88 we ensure all our clients discover growth their brand deserves. Now let’s discuss about some basic SEO techniques that can help you to grow your brand I .ON PAGE SEO Page titles Meta descriptions Meta tags URL structure Content optimization H1, h2, h3,... H6 tags Keyword density Image optimization II .OFF PAGE SEO Link building Directory submission Blog commenting Social bookmarking Article directories Image submission Info graphic submission 1. ON PAGE SEO: On-Page SEO refers to all the things that you can do on your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. On Page SEO is a practice to advance individual website pages to higher rank and get more pertinent traffic in web search engine.

2. Page Titles Meta Descriptions Meta Tags URL Structure Content Optimization H1, H2, H3,... H6 Tags Keyword Density Image Optimization Page title: It is also called Meta-title that plays a vital role in SEO techniques. First of all, you have to see whether all pages and posts of your website are having appropriate and unique titles. Apart from it, these titles should include the targeted keywords to your web-page. It should look more attractive to get number clients and clicks so that number of clicks on the post you get, the higher it will rank on SERP. Along with it, Page title must contain the targeted keyword and the central idea of your interest. It is also recommended not to keep your title length more than 70 characters. Meta description: Meta descriptions help you and the searcher to visit your site easily. Basically, it is the snippet of information given below the link to the search result in SERP. It describes the purpose of your business like growth hacking agencies. Therefore, an effective Meta description can bring & convince the searcher to click on your website and get the details they are looking for. Most of the digital marketers focus on this but it may not help you to bring potential traffic, in case you don’t contain targeted and relevant keywords in Meta description. Meta tag: There are some of the HTML keywords that don’t appear on SERP but remain in the code of your page and play a vital role in optimization of a web-page. Your Meta tags HTML code should also the targeted and appropriate keywords related to the content given on the page. URL structure: URL Structure is one of the main factors of On-Page SEO for your website ranking. Therefore, you should use search engine friendly URLs for better results. The URL that includes targeted keywords and also well-optimized always work better as it makes brand recalling easy.

3. Content: The more quality content you publish, the more traffic you get. However, you can see many new websites that want to get SEO results without a blog. If you only have 5 pages listing your products, you're probably not ahead of Amazon or Flip-Kart. You must regularly post articles on your blog so Google knows your website is active. Keyword density: In fact the relevant keywords should be mentioned in the website content but should be limited, in case you mention more than limit the search engines would spam your website. Therefore, it is recommended to keep your keyword density up to 2% only and it should also be a mix of Latent Semantic Indexing. Image SEO: Images play an important role to take the visitors attention. Your website traffic can be improved effectively with the visual appeal of the content. Although, to optimize images for SEO there should be an appropriate Description and Alt Text with images. 2. OFF PAGE SEO: Off Page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Link Building Directory Submission Blog Commenting Social Bookmarking Article Directories Image Submission Info graphic Submission Link Building: Link building is the most popular and effective off-Page SEO method. Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher. Directory Submission: Although directory submissions are easy most people find it difficult for listing their websites. They list their website on unrelated category due to that the directory owners will delete the websites. So, always list your website in proper categories and add good title and description.

4. Blog Commenting Blog Commenting is best for OFF-page SEO link building method by this method you can build powerful back links to rank your website. To do blog commenting search on Google for the websites which allow blog commenting. Social Bookmarking: Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit, Stumble Upon, Scoop .it research and publish the best content to promote your content. Article Directories: By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles. Image Submission: Image submission in SEO simply means leaving images related to your website in different image submission or sharing sites. Image submission involves choosing the right image, file format, alternate text, and image description. There are two ways in which you can make image submission Info graphic Submission: Info graphic submission is the most recent and most effective technique used for purpose of Search Engine Optimization through social media. Info graphics are basically type of graphical representation depicting some information or integrated with data. The above information about SEO can help in your brands growth online. If you need help with SEO for your brand you can click here and get in touch with us.