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What is SEO? Search Engine Optimization as “a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Search Engine Optimization is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines. We use search engines to find answers and information online. SEO helps your website rank higher for relevant queries and ultimately brings interested users to your new website. Keep in mind, these tactics do not include using paid advertisements on search engines. This is known as pay-per-click advertising and is an entirely different segment of search engine marketing.