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Maine Academy of Modern Music. Your audience is waiting. It’s time to rock. Question for Springboard. How do we build on our successes with schools to-date into a sustainable strategy for growing our business with them as the key channel for reaching the youth we serve?. Mission.
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Maine Academy of Modern Music Your audience is waiting. It’s time to rock.
Question for Springboard How do we build on our successes with schools to-date into a sustainable strategy for growing our business with them as the key channel for reaching the youth we serve?
Mission To create positive life experiences for Maine youth and adults through innovative and inclusive music education programs that promote resiliency, self-expression, creativity and self-determination.
Programs Outside Schools • Individual lessons – 10 students • Ensembles – 12 ensembles, 55 students • Concert series – all ensembles, 55 students • Summer camps – 9 camps, 50 students • School vacation camps – 4 camps, 20 students Within Schools • In-school music instruction – 1 school, 17 students • After-school workshops – 5 schools, 40 students Through Schools • MAMM rock-off – 25 bands, 115 students
Timeline • October 2007 – MAMM founded • January 2008 – Board of Directors established • July 2008 – Camps in Bar Harbor, Machias • September 2008 – Concert Series begins • October 2009 – 501(c)(3) status granted • January 2010 – School programs begin • April 2010 – First annual MAMM Rock Off
Finances • Budget about $60k, no paid FT staff • $50k is program revenue - camps and lessons • Remainder is sponsorships and events (gigs) • Fundraising is negligible • Starting in 2010, revenue from schools = $1k/month • Expenses are mostly (68%) contracted teachers • Rent, facilities, & equipment = 20% of expenses • Don’t have any “paid but idle” staff… • …expenses will grow with our revenues from schools
Organizational Structure • Full-time Executive Director (paid 10 hrs/wk) • Board of Directors, 9 members • Finance, Fundraising, Marketing, Events, Program Subcommittees, on which additional volunteers sit • Advisory Board, 13 members • Student Council • Part-time Assistant Director (unpaid) • 3 part-time Instructors (paid hourly) • Bookkeeping assistant (paid small stipend) • Partner organizations
What We’ve Tried • Figures of Speech partnership • Breakwater School program • DJ program with Portland middle schools • River Tree partnership • Maine Red Claws pep band
Where We Stand • Projected revenues of $6,700 through contracted school partnerships in 2010 • Exploring after-school program w/River Tree Arts & Kennebunk Middle School • Marketing MAMM to schools statewide through Rock Off • MAMM students have come from York, Cumberland, Lincoln, & Androscoggin Counties – further out for camps (Washington, Hancock, some out of state) • MAMM volunteer is Music Teacher at Hall Elementary School
Future Success • Number of school partners increased from 2-10 • Annual revenues from schools increased to $5k/month • New products, developed in conjunction with partners, generate long-term, consistent revenue streams • Increased numbers of students enroll in private lessons, ensembles, camps and new programs • 5/year 100/year
Challenges & Opportunities • Limitations • School financial constraints • Start-up challenges • Limited staff both to deliver and develop products • Opportunities • We're hip! • Parents like us (where was this when we were young?) • We offer unique programs
Question for Springboard How do we build on our successes with schools to-date into a sustainable strategy for growing our business with them as the key channel for reaching the youth we serve?