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Patterns of Innovation with Finding Your Innovation Sweet Spot by Goldenberg et al.

Patterns of Innovation with Finding Your Innovation Sweet Spot by Goldenberg et al. Rev: Sep, 2012 Euiho (David) Suh , Ph.D. POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH.

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Patterns of Innovation with Finding Your Innovation Sweet Spot by Goldenberg et al.

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  1. Patterns of Innovation with Finding Your Innovation Sweet Spot by Goldenberg et al. Rev: Sep, 2012 Euiho (David) Suh, Ph.D. POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management EngineeringPOSTECH

  2. Contents

  3. Patterns of Innovation – Subtraction (1/3) Philips DVD Players • Philips DVD players • Remove the local display and all the control buttons on its DVD player • One button able to control the most common functions • Buttons for the remaining operations  Graphical user interface • Help counteract feature creep and contribute an elegant ultra-slim design

  4. Patterns of Innovation – Subtraction (2/3) Freezer Subtract Refrigerator Traditional Refrigerator Kimchi Refrigerator • Kimchi Refrigerator • Traditional Refrigerator • Has freezer and refrigerator together for all kind of food • Kimchi Refrigerator • Has specialized temperature system for Kimchi makes it taste better, and also easy to store

  5. Patterns of Innovation – Subtraction (3/3) Most airlines Southwest airline • Long distance flight • International flight • Short distant flight • Short distant flight Subtract • Southwest airline • Formed in 1971 to serve inter-city routes in three Texas cities • Operates as a low-cost, no-frills but high customer service airline flying point-to-point, rather than establishing the hub-and-spoke system common to its larger competitors More profit !

  6. Patterns of Innovation – Multiplication (1/2) Multiply One-bladed razor Double-bladed razor • Gillette double-bladed razor • Add an extra blade set at a slightly different angle,which raises whiskers so the other blade can cut them cleanly

  7. Patterns of Innovation – Multiplication (2/2) Only one switch Multiple switches Multiply Traditional electronic cord extension reel New electronic cord extension reel • Electronic cord extension • Traditional electronic cord extension reel • Has one switch only • Multi Power Switch electronic cord extension reel • Has multiple switches • Turn on/off any cord you want to use or not., so as to save energy and enhance safety

  8. Patterns of Innovation – Division (1/4) Divide standard-sized rug Four Ruglets • Rug • By Caesarea Creation Industry • Is an Israeli-based maker of household rugs • Come up with an unusual new type of rug for children’s room • Took a standard-sized rug and divide it into four “ruglets” • Four “Ruglets” • Has different color and patterns (can be used separately) • Create one rug large enough for a group of children to play on

  9. Patterns of Innovation – Division (2/4) Divide Traditional carrier Divisible carrier • Carrier • Traditional carrier for travel • Has no partitions • Divisible travel bag • Has separated parts allows you to divide different kinds of stuff separately, so as to balance the weight and become easier to get the stuff you want

  10. Patterns of Innovation – Division (3/4) Divide • Laposte • Created in 1576, it was the mail service of France • Decompose their service in two main parts • La Poste • delivers mail and parcels • La banque Postale • Provide to their customers and offer a better service with more service like savings, current account and estate loan

  11. Patterns of Innovation – Division (4/4) Divide • Functional division • An old hi-fi with its speaker and radio tape recorder in one body has given way to modular speaker, radio, and tape playerA person can use the individual parts by themselves

  12. Patterns of Innovation - Task Unification (1/2) Unify Traditional Card Smart card • The Smart Card • Traditional Card • Conduct only one function • The Smart Card • Conduct multiple functions • Save space and make our life more comfortable

  13. Patterns of Innovation - Task Unification (2/2) • The antenna of car • by assigning a radio antenna to an automobile windshield wiper • a long and ugly antenna, can disappear in a car’s body

  14. Patterns of Innovation - Attribute Dependency Change (1/2) Change Outside lawn-sprinkler Indoor Sprinkler • Indoor Sprinkler • By Elgo, an Israeli maker of garden sprinkler products • Traditional sprinkler • There is no dependency between the distribution channel and the time of year • Because most of Elgo’s products were sold in the summer, when demand for sprinkler is high • What if you dissolve the dependency and offered sprinklers through year? Indoor sprinkler • Sold in four seasons (existing customer + gardeners who grow plants indoors)

  15. Patterns of Innovation - Attribute Dependency Change (2/2) Only Summer Four Seasons Change Traditional ice cream Ice cream cake • Ice cream • Traditional ice cream • Sold mainly in summer • Ice cream cake • Sold all four seasons

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