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Patterns of innovation (cases). Rev: Sep, 2012 Euiho (David) Suh , Ph.D. POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH. Contents. Subtraction. Usual Jumping Rope.
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Patterns of innovation (cases) Rev: Sep, 2012 Euiho (David) Suh, Ph.D. POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management EngineeringPOSTECH
Subtraction Usual Jumping Rope Cordless Jumping Rope • Cordless Jumping Rope • Eliminating space restraints for jumping rope
Multiplication • Ssangssang Bar • Adding one more stick for sharing • Released in 1979 and sensationally popular
Division Integrated type air-conditioner Separate type air-conditioner • Separate type Air-conditioner • Integrated type air-conditioner (Air-conditioner + Outdoor-fan): Need space for air-conditioner in the wall or window • Separating the outdoor-fan from the air-conditioner Possible to place air-conditioner inside, improving space efficiency
Task Unification (1/2) • Multifunction Copier • Integrating functions: Copy + Printing + Scan
Task Unification (2/2) All-in-one PC Monitor Desktop • All-in-one PC • Monitor + Desktop
Attribute Dependency Change (1/3) • Container • Steel Container: Used as a storage space for carrying a cargo Used as outdoor temporary offices, houses, or warehouses
Attribute Dependency Change (2/3) Car Black Box Airplane Black Box (FDR) • Black Box • Traditional Black Box: Another name for Flight Data Recorder(FDR),AirbornVideo Recoder(AVR), or Cockpit Voice Recorder(CVR) Car Black Box: Car accident recorder
Attribute Dependency Change (3/3) • Electric heater • Electric fan (Summer) Electric heater shaped like fan (Winter)
Addition (1/2) OSPREY Backpack • Hiking Backpack + Part for Hiking stick • Adding a part where hikers can hang their hiking sticks
Addition (2/2) General Bicycle Gear Bicycle • Gear Bicycle • General Bicycle: Speed only depending on the degree of pedaling Gear Bicycle: Adding function of controlling speed with gear
Integration • Water Purifier serving Hot & Cold water and Ice • Water Purifier + Refrigerator + Electric Kettle
Discussion Questions (1/2) • Holes in a Brick • Reducing weight while laying bricks • Saving raw material Subtraction?
Discussion Questions (2/2) • Skin Stapler • Stationery stapler Skin stapler for medical purposes Attribute Dependency Change?