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Presented by the Y.E.S. Team

Presented by the Y.E.S. Team. Tobacco companies agreed 10 years ago not to target youth in their advertising, but …. Youth are still being reached through glamorous images used in movies.

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Presented by the Y.E.S. Team

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  1. Presented by the Y.E.S. Team

  2. Tobacco companies agreed 10 years ago not to target youth in their advertising, but …

  3. Youth are still being reached through glamorous images used in movies.

  4. New research suggests that young people may be influenced to smoke by movies they saw in early childhood.

  5. Movies rated “G,” “PG” and “PG-13” have almost 80% of smoking scenes.

  6. The study focused on 2,200 students ages 9 through 12.

  7. Researchers conducted interviews with children and their parents to track whether the kids had smoked in the past.

  8. List of Movies Used Rated “PG-13” 40% Rated “R” 40% Rated “PG” 15% Rated “G” 5%

  9. Smoking Occurrences in Movies Rated “PG-13” 60% Rated “R” 21% Rated “G” and “PG” 19%

  10. By the third survey: • 10% of kids had started to smoke • On average viewed about 37 films • Average exposure to almost 150 smoking occurrences

  11. Children who may have seen smoking scenes at a preschool age were as likely to pick up a cigarette as those who had seen such scenes at a later age.

  12. “Bad language never killed anybody.”

  13. kids-in-mind.com smokefreemovies.ucsf.edu

  14. Smoking in movies has doubled since 1982.

  15. Smoking is NOT glamorous. • Yellow teeth and fingers • Lip, lung, tongue cancer • Wrinkles

  16. Smoking half pack of cigarettes a day = $1,000 a year.

  17. Secondhand smoke contains 4,000 chemicals: • Carbon monoxide • Formaldehyde • Chromium • Arsenic

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