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One on One with Wayne Eckerson BI Leadership Webcast Series

One on One with Wayne Eckerson BI Leadership Webcast Series . Measure Impacts, Not Insights. Guest: Ken Rudin September 10, 2012. Wayne Eckerson. BI Thought Leader Founder, BI Leadership Forum Director of Research, TechTarget Former director of education and research at TDWI Author.

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One on One with Wayne Eckerson BI Leadership Webcast Series

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  1. One on One with Wayne Eckerson BI Leadership Webcast Series www.bileadership.com

  2. Measure Impacts, Not Insights Guest: Ken Rudin September 10, 2012

  3. Wayne Eckerson • BI Thought Leader • Founder, BI Leadership Forum • Director of Research, TechTarget • Former director of education and research at TDWI • Author www.bileadership.com

  4. Ships October, 2012 Pre-order at: www.technicspub.com Use code: AnalyticalLeaders25 to receive a 25% discount www.bileadership.com

  5. The BI Leadership Forum is a research and education service geared to BI and Analytical Directors and their teams. www.bileadership.com Twitter: @bileadership BI Leadership Forum www.bileadership.com

  6. Ken Rudin Current • Director of Analytics, Facebook Past • VP of Analytics and Platform Technologies, Zynga • Founder and CEO, LucidEra • VP and GM, Siebel CRM on Demand • SVP Products & Engineering, Salesforce.com • Founder & CEO, Emergent Corp. www.bileadership.com

  7. One of your mantras is “Focus on impacts, not insights.” What do you mean by this? • The goal is to create business value, not elegant charts or insights • Actionable insights doesn’t go far enough • You must incent analysts on impacts, not insights www.bileadership.com

  8. Another mantra is “Focus on the right questions.” What do you mean by this? • We have a ton of technology to get the right answers • The key is asking questions whose answers deliver business value • You need to continually surface and test business assumptions www.bileadership.com

  9. Another mantra is “Be an evangelist, not an oracle.” What do you mean here? • Oracles answer questions, evangelists try to change how people think and behave • To succeed, analytics must be an intrinsic part of the process, not an add on. • To create an analytical culture, analysts need to be embedded within product teams and contribute ideas. www.bileadership.com

  10. What skills must an analyst have to succeed? • Baseline technical and analytical skills • Knowledge of the business • The ability to communicate and influence the business (e.g. sales!) www.bileadership.com

  11. Data Maturity Spreadsheets and Access Databases Independent Data Marts & Warehouses Enterprise Data Warehouse Big Data Ecosystem Strategic resource Modeling • “Pockets of Analytics” • Moderate Business Value • “Analytical Competitor” • High Business Value Mission critical Dashboards Analytical Maturity Analytical Culture Tactical resource Analysis • “Flying Blind” • Low Business Value • “Analytical Potential” • Moderate Business Value Cost center Reporting Individual Departmental Enterprise Enterprise+ Scale and Scope www.bileadership.com

  12. Questions?? We’re listening! www.bileadership.com

  13. Key Takeaways • Focus on impacts, not insights • Focus on questions more than answers • Be an evangelist, not an oracle • Develop sales and communications skills www.bileadership.com

  14. Contact information: Wayne Eckerson weckerson@bileadership.com Ken Rudin kenr@fb.com www.bileadership.com

  15. Next Episode: September 24, 2012 3 p.m. Eastern Eric Colson, Former Director of Analytics, Netflix One on One with Wayne Eckerson BI Leadership Webcast Series www.bileadership.com

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