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Launch Your Own Accommodations Marketplace!. Alex Torrenegra Co-Founder and Chairman a lex.torrenegra@bookingmarkets.com 646-755-3258 x 7001. Growth of Online Bookings for Hotels (US). 2009: -3% year over year 2010: 12% 2011: 11% ($33.8 billion) 2012: 9% (est.) 2013: 7% (est.).
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Launch Your Own Accommodations Marketplace! Alex Torrenegra Co-Founder and Chairman alex.torrenegra@bookingmarkets.com 646-755-3258 x 7001
Growth of Online Bookings for Hotels (US) • 2009: -3% year over year • 2010: 12% • 2011: 11% ($33.8 billion) • 2012: 9% (est.) • 2013: 7% (est.)
Online Bookings • OTAs: 45% • Hotel sites: 55%
Market Caps • Priceline (Booking.com): $29,450,000,000 • Expedia: $4,430,000,000 • Orbitz: $359,110,000 • Travelocity: Private
Why Priceline? • Commission versus Merchant (Booking.com) • Technology
Facebook? “Traffic from Facebook is not an over- whelming source of revenue, and reservations are not flooding in. While Facebook keeps travelers engaged in the brand, there is little proof these travelers book more often or spend more. At least, not yet.”
Vacation Rentals (Market Cap) • HomeAway (VRBO): $2,096,000,000 • Airbnb: $1,100,000,000 • Flipkey: Part of Tripadvisor
Why Airbnb? • Transactional versus Subscription • Marketing (not only social!) • Technology
LatAm Travel Market • Total: $68 billion by 2012 (est.) • Online: 14% (2010), 20% (2012 est.) • Suppliers: $6.0b, OTAs: $2.2b • HIGH fragmentation in hotels: 80% are independent • Hotels with online bookings: 5% *Phocuswright
is a SaaS cloud platform where clients create a personalized marketplace of places to stay, allowing them to build personal relationships with lodgings and gain global distribution through the community
The Problem As large as the major online travel agencies are, they only represent a small segment of the $313 billion global travel bookings market. Only a community of local entrepreneurs will be able to have a true global reach.
The Solution BookingMarkets allows our customers to: • Maintain their own custom branded website. • Develop relationships directly with lodgings. • Sell BookingMarkets’ global inventory. • Distribute their own inventory globally through our partners and other clients. BookingMarkets shares commissions from bookings with its clients.
Thank you! Alex Torrenegra Co-Founder and Chairman alex.torrenegra@bookingmarkets.com 646-755-3258 x 7001