1 / 10

How to Use SMS for Event Marketing

Send mass text messages to your customers using our easy, affordable SMS Marketing service. Grow your business or group with SMS. Try Ez Texting for FREE!

eztextcom
Download Presentation

How to Use SMS for Event Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Use SMS For Event Marketing

  2. The keys to event marketing with SMS • Awareness: making sure the specifics of your event or function are well known and accessible • Anticipation: creating a sense of excitement and urgency surrounding your event • Strategize: don’t rely on a one-off text message to create awareness and anticipation amongst subscribers.

  3. Know your event • Before marketing, nail down the specifics of your event (time, date, location, dress code, cost, etc.) • What do you hope to achieve? If your event is a fundraiser, what is the target amount? If it is a grand opening, what are hopeful sales projections?

  4. Know your audience • The SMS marketing strategy you employ will depend heavily on the target demographic of your event • Who do you want to attend, and what incentives appeal to this base?

  5. Set goals • Know how many people you want to show up and participate, and be prepared to cater to them. • Think past the event; how can you use it to establish continued communication and interest?

  6. Plan ahead • Plan event-oriented SMS marketing ahead of time in order to keep tone consistent • Know what texts you will send to whom, and when you’ll send them. • Approach different subscriber groups with different styles of outreach

  7. The ‘stay tuned’ approach • Broadcast a message suggesting that subscribers look out for something exciting on the way • This creates awareness and anticipation by placing your event in the consumer’s mind before it is announced

  8. The ‘countdown’ approach • Send daily event-centered messages at around the same time leading up to the event with interesting content such as progress updates, photos, and jokes • Broadcast hourly prior to the event to appeal to those on the fence about attendance

  9. The ‘viral’ approach • Extrapolate the ‘countdown’ approach by imparting event specifics (time, date, location, etc.) individually through different text messages, making the subscriber ‘hunt’ for clues • This approach works best with younger audiences and alongside incentives and rewards

  10. Incentivize • Give subscribers a reason to pay attention with incentives • VIP parking and seating, back stage passes, discounted entrance, and access to extended company promotions are great incentives • The more you contact your subscribers (i.e. ‘viral’ approach) the more incentives should be applied

More Related