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JAD BIKES

JAD BIKES. Sean Graves & Julia Spriggs. 2015 – 2017. FINANCIAL ANALYSIS. Profit after tax was $5,737,515 in 2015 Industry average of $411,125 From 2015-2017 Profit after Tax grew 10% SHV has grown 30% over the past year to $46.03 Industry average of $30.37

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JAD BIKES

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  1. JADBIKES Sean Graves & Julia Spriggs 2015 – 2017

  2. FINANCIAL ANALYSIS • Profit after tax was $5,737,515 in 2015 • Industry average of $411,125 • From 2015-2017 Profit after Tax grew 10% • SHV has grown 30% over the past year to $46.03 • Industry average of $30.37 • MKAB is the only one ahead of JAD at $93.26

  3. OPERATIONS STRATEGY • In 2015 wastage peaked at 32% • Cuts in efficiency spending • Wastage in 2017 has dropped to 22% • Industry average of 23% • Target of 1%-10% • Idle time hit 64% in 2016 • Overproduction of road bikes in 2015 • In 2017 and 2015 idle time was 2% and 3% • Within the target of 1%-10% • Well below averages of 20% and 30%

  4. MARKETING STRATEGY Mountain Bike – Adv1 • Sales have increased from 27,000 to 28,028 from 2015 to 2017 • Awareness rating has decreased slightly from 0.28 to 0.25 from 2015- 17 • Public Relations rating has remained fairly constant over the past three years at 0.06, below the target of 0.10 • Distribution rating increased slightly from 0.28 to 0.29 over the past 3 years

  5. MARKETING STRATEGY Road Bike – LiquidLightening_2014 • Sales have decreased from 9,931 in 2015, to 8,863 in 2016, to 8,446 in 2017 • Awareness Rating has increased from 0.16 to 0.21 • Well under the competitor at 0.36, and over the target of 0.10 • PR rating has remained constant over the past 3 years at 0.02 • way below the target of 0.30, but consistent with industry average • Distribution rating from 2015 – 2017 has decreased from 0.70 to 0.57

  6. INTERNAL FACTORS Strengths • Unmet demand of over 5,000 bikes in road bike industry • Failure of Everest Bikes, as they were JAD’s greatest competitor Weaknesses • MKAB is out performing JAD in both markets • Mikes Bikes might move into the road bike industry with a quality rating of 0.92

  7. EXTERNAL FACTORS Threats • MKAB is out performing JAD in both markets • Mikes Bikes might move into the road bike industry with a quality rating of 0.92 Opportunities • Unmet demand of over 5,000 bikes in road bike industry • Failure of Everest Bikes, as they were JAD’s greatest competitor

  8. FUTURE PROJECTIONS Recommendations • Increase spending on advertising and PR for the road bike • Increase efficiency spending to $500,000 Objectives • Capture more of the road bikes market • Decrease wastage by 10% over the next 2 years

  9. CLOSING Thank you for your time.

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