Marketing Trends = Fashion Trends

1. Marketing Trends = Fashion Trends By: Jamie Stormer

2. Social Trends: Hats

3. The Past • Worn by royalty and upper class • People believed hats added to their social status • Ladies of influence had a strong desire for beauty, prestige, attention, igniting battles in creativity and flamboyancy • The flat cap has a rounded shape, a small brim and a high back. Long associated with working class men

4. The Present • Revolutions and recessions have slowed down the practice of extreme headdress • Hats have came & gone as status symbols, uniforms, and fashion statements as well as being functional sports and protective head gear

5. The Future • Improvement of the economy • Environment conscious – creative textile choices (go-green) • Hats will be a big aspect of accessories for both men and women

6. Fashion Trend Rewind: Women

7. Fashion Trend Rewind: Men

8. Modern Day Trends • Hats can cover a bad hair day, keep your head warm, and shade your eyes from the sun. • A baseball cap is a popular casual hat worn by people of all ages. • Celebrities from Michael Jackson to Justin Timberlake have popularized the trilby hat • Embellished hair ornaments ( hat alternative) embroidered with ribbons, feathers, butterflies, and jewels secured to the front or side of the head

9. Forecasting Trends • Hats designed especially for our 2012 Olympics located in London • Hats that support our presidential 2012 election • It’s a known fact that history repeats itself so designers will use different shapes in a variety of sizes with the aid of many trims and details that creates a never ending rang of hats for men and women

10. Fashion Theory Trickle • Peers • Gangs • Street trends • People in your environment are a big influence on what u wear, how u wear it, and the way u act Trickle • Politics – John Kennedy • Celebrities – singers, actors, athletes, etc. • People in society mimic those of authority, idols, trend setters, music, and TV