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Reconverse Social & Mobile Recruitment 15 th of November 2012

Reconverse Social & Mobile Recruitment 15 th of November 2012. Social & Mobile Recruitment. Sinead Bunting Media Director Monster.co.uk @ sineadbunting Sinead.Bunting@monster.co.uk. Things to chat about today. Brand Storytelling Truth in advertising

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Reconverse Social & Mobile Recruitment 15 th of November 2012

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  1. Reconverse Social & Mobile Recruitment 15th of November 2012

  2. Social & Mobile Recruitment Sinead Bunting Media Director Monster.co.uk @sineadbunting Sinead.Bunting@monster.co.uk

  3. Things to chat about today • Brand Storytelling • Truth in advertising • An integrated comms eco-system • Thoughts on social • Thoughts on mobile

  4. Brand Storytelling

  5. Brand Storytelling

  6. Creativity brings them in. The truth keeps them.

  7. Creativity brings them in. The truth keeps them.

  8. Automatic Posting via Conversocial KEY Traffic Driving Link Video Photo Text Links Communications EcosystemIntegration is key Aggregator ATS Website

  9. Honesty is your most powerful marketing tool User-centric Approach Integrated Comms ecosystem Brand storytelling 9

  10. Social Social media’ are platforms that enable the creation and sharing of content with others. Perfect for telling your story.

  11. 1,000,000,000

  12. A Structured Approach Who, What, Where, How? Monitoring against KPI’s Content Audit Distribute Content/Story on relevant platforms Topic, Point of View, Tone of Voice? Partnering with relevant technology partners

  13. 56.86 %

  14. Last year something profound happened!

  15. Smartphones sales exceeded PC sales globally for the first time Smartphones PCs

  16. Mobile is predicted to become the primary point of access for the internet by 2014 Actually scrub that, it is now by end of Q2 2013 - November Update

  17. And that changes everything!

  18. But what about recruitment?

  19. Monster Mobile Both Streams We have three applications and a mobile enabled site http://m.monster.co.uk (10% of Traffic) Mobile @20% of traffic in total. iPhone 231,348 Downloads iPad 76,862 Downloads Android 32,456 (measured differently)

  20. Mapping activity against user behaviour Consumers Are Matching Devices to Situation PC Tablet Mobile • Always with you • Location-specific • In store • Personal • Web surfing & shopping • Entertainment • Shared experience • At home or in the office • Task-oriented • Solitary experience 68% use their tablet for at least 1 hour per day 34% spend more time on their tablet than watching TV Source: Google Mobile Display Tablet Usage Survey, US, March 2011. n= 1,430, all members of the Google Mobile Display Network.

  21. Apps are designed for one of two reasons Inspiration Content Utility Entertainment Functionality Functionality Education Addiction Do you require one?

  22. Considerations • What are your objectives? • Do not release application without proper testing prior to launch • Clarify the ways in which your target audience are using mobile technology and understand what functionality they would like you to provide • Impactful design which will provide a more visually enjoyable experience • ‘Ease of use’ at the core of everything you do , and adapt app functionality as a result

  23. Structured Approach to all aspects of mobile communications

  24. A Mobile enabled site opens up numerous commsopps to tell story

  25. And to the future.... The Internet of Things

  26. Summary • Tell your brand story • Tell the truth – it’s essential for an authentic employer brand • An integrated comms eco-system • Activate and amplify your story on social channels to engage with audience • Get a mobile enabled website ASAP

  27. Appendix

  28. Part of Open Graph

  29. The Spectacular Rise of the Tablet Tablets predicted to reach 25% of PC shipments in next two years Tablets are the fastest-selling consumer tech device in history Global Tablet Shipments (millions) Global iPad, iPhone, iPod and Android Units Sold, 3 Quarters After Launch (millions) More than 20 new Android-powered tablets will launch in 2012 Sources: Gartner PC Shipment Forecast and Tablet Shipment Forecast, March/April 2011: Apple and Android Sales Data, 2010-2011 (Q2 ’11 Android sales projected).

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