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Making the most of mobile social media

Making the most of mobile social media . A strategic guide for nonprofits. Brad Wilke Founder & Executive Director Flash Volunteer. agenda. Defining Mobile Social Media (MSM ) MSM usage and growth Key uses of MSM Essential MSM tools Telling your organization's story Case study

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Making the most of mobile social media

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  1. Making the most of mobile social media A strategic guide for nonprofits Brad Wilke Founder & Executive Director Flash Volunteer

  2. agenda • Defining Mobile Social Media (MSM) • MSM usage and growth • Key uses of MSM • Essential MSM tools • Telling your organization's story • Case study • Practical exercise • Questions

  3. What is Mobile Social Media?

  4. Msm usage and growth All data from “State of the Media: The Social Media Report”, Nielsen, Q3 2011

  5. Msm usage and growth

  6. Msm usage and growth • About 80% of active internet users visit social networks and blogs • Americans spend more time on Facebook than any other U.S. website • Nearly 40% of social media users access content from their mobile device • Internet users age 55+ have more than doubled their MSM usage since 2010

  7. Key uses of MSM Manage online social networks from mobile devices

  8. Key uses of msm Utilize location-based services

  9. KEY uses of msm Create, share and consume media on the go

  10. Key uses of msm Connect to mobile sites via social networks

  11. Key uses of msm Share third-party content

  12. Key uses of msm Play games with friends

  13. Essential msm tools

  14. Telling your organization’s story • Let your mission drive your message • Maintain unified but distinct voices in each channel • Be social, generous and relevant • Less is more • Engage your audience by showing them what you do

  15. Telling your organization’s story

  16. Case study

  17. Flash volunteer cause crowds Cause Crowds Jackson Street Clean Up! Saturday, 27 August 2011 10:00 AM – 2:00 PM 320 17th Avenue South, Seattle, WA 98144 (Central District) Thanks for signing in for the Jackson Street Clean Up! Thanks for signing in for the Jackson Street Clean Up! Name Email Like Share: Sign in

  18. Flash volunteer cause crowds • Unique QR code for event check-ins • Mix of traditional and online promotion • Mobile optimized Flash Volunteer check-in page • Prompt to recruit friends via Facebook and Twitter • Data capture through Flash Volunteer backend • Willingness of nonprofit to employ experimental approach • Live tweeting via MSM Twitter app • Predetermined hashtags (#HSDCPark, #nptech, #volunteer) • Periodic photo sharing on Flash Volunteer Facebook page • Result: one drop-in volunteer • Lessons learned: • Push notifications required for random recruitment • Multiple tweeters; not just more tweets (network effects) • Traditional on-site recruitment signage

  19. Flash volunteer cause crowds

  20. Practical exercise • Get out your mobile device (smartphone, etc.) • Download Twitter mobile app • Log-in via your organization’s account • [If you don’t have an account, make one now] • Create a post about tonight’s NetSquared Meetup • Add #hashtags (#Seattle, #NetSquared, #nonprofit) • Add a picture • Publish your tweet

  21. Questions? @flashvolunteer Flash Volunteer www.flashvolunteer.org

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