The Trade Commissioner Service and Recruitment/Partnership Opportunities in INDIA

1. The Trade Commissioner Service and Recruitment/Partnership Opportunities in INDIA Market Briefing Session at ACCC Annual Conference 2011 Edmonton June 5, 2011

2. Our Objectives • To enhance Canada's image as a preferred destination for international students • To raise awareness of Canada as a preferred partner • To take advantage of opportunities for advocacy in bringing more institutions to market • To facilitate Canadian schools' recruitment efforts in local market • To improve the quality of client service and market intelligence

3. Who we are and what we do International Business Development Section Public Advocacy Section Development Section Visa Section

4. Our Partners • Canadian • Provincial ministries and associations • Provincial offices (Quebec, Alberta, Ontario, BC, etc) • Associations (AUCC, ACCC and Canada Bureau of International Education, CHEC) • ROs • Indian • India-Canada Alumni Association (ICAN) • Government Ministries and Agencies • Targeted Indian media • Business Associations such as FICCI, CII, ICBC

5. Our tools to serve you www.educationau-incanada.ca Online market information Market reports Contacts at overseas missions Education events Statistics News

6. Our tools to serve students Mission websites such aswww.india.gc.ca Links to visa, scholarship, and study information www.educationau-incanada.ca GoC Branded website Find a program Calculate costs

7. How do you get your information out there? Agents Education Exhibition Tours Third Party Outsourcers Field office Internet presence

8. Market Overview Population: 1.3 Billion (app 234 million aged between 15-24) Student enrolment: about 12 million, Demand for educated workforce expected to increase by 17.5M to 58.5M by 2012 Large network of private high schools, public/private colleges and universities deliver programs in English medium which produce high quality graduates. However, Demand-Supply Gap for Quality Education persists. Over 160,000 Indian students go overseas for higher education, increasingly for undergrad studies. Brand promotion is the mainstay of our marketing strategy in India (fam tours, seminars, outreach, etc). Building awareness together with local counselling capacity should be part of marketing strategy in India.

9. Recent Developments Globally, India second largest source country for international students in western markets Future growth in Int. student numbers to come from India (Economic Intelligence Unit) For Canada, India has emerged as the second most important source country , after China, but ahead of Korea. Rising student applications (49% increase in 2010) In 2010, about 12000 student visas issued, double than the numbers in 2009 & four times since 2008.

10. Opportunities India’s growing, diversifying economy and prosperity will remain twin drivers for demand for quality education. Indians going abroad expected to grow by about 10-15 % annually. Canada could easily raise the student numbers to about 20000 in next 3-5 years.

11. Opportunities • Huge opportunities in skills training areas – official target to train 50 M Indians by 2022. • Building strategic relations with schools, colleges & universities should be part of Canadian institutions India strategy (faculty student exchange, delivery of short term program, teacher training etc) • Growing interest in partnerships involving joint delivery of programs, student/faculty exchange, joint applied and academic research, etc)

12. Opportunities India’s Foreign Education Bill, pending approval, aims at promoting offshore opportunities to overseas institutions. Schulich School of Business has firm plans for opening an offshore campus in India (Hyderabad). Emerging opportunities in skills training areas, leading to significant public-private collaborations. Growing Interest in India for sourcing overseas expertise. Corporate houses eager to enter training and skills development space (eg. Modi’s, Bharti’s, Bhartia’s, BASIX) Higher Education Institutions eager to enter into training space, looking out for partnership opportunities(eg. Amity, University of Petroleum and Energy Studies, Dehradun)

13. Challenges • Canada’s brand recognition still to catch up. • India is a quality and price sensitive market; so, Canada has a value proposition (quality/competitively priced), but needs to exploit this. • Lack of ground presence – a challenge; need to build a core group of India-based advisors. • Increasing competition. • Perception of Canadian visa changing (thanks to SPP, but also due to better visibility and quality applications).

14. New Trends Momentum for Canada has picked up, particularly during the last couple of years. Significant shift in competition, owing to change in Visa rules (UK & Australia and perceptions (-ve for Australia). New players on the horizon –New Zealand, Singapore, Malaysia, China. Spread of Economic prosperity in India-second tier towns gaining economic prosperity for quality education. Do not ignore these trends. New players emerging on the scene to play facilitative role (eg. Maple Leaf Educonnect Pvt Ltd).

15. Upcoming Events Events Indo-Global Education Summit: Nov 4-12,New Delhi –New Delhi, Bangalore, Mumbai (www.indus.org) FICCI Higher Education Summit 2011: Nov 11-12,New Delhi (www.ficci.com) University-Industry Congress, Nov14-15, New Delhi (www.ciionline.com)

16. Questions…How can we help you? Contact information: Faisal Beg Trade Commissioner Canadian High Commission New Delhi, India Email: faisal.beg@international.gc.ca

17. Thank you! Merci!