U R B A N G R E E N I N G P L A N

1. U R B A NG R E E N I N GPL A N Green Vision 2035

2. Tonight’s Presentation • Background • Purpose/Goals • Consultant Selection Process • Recommend Award to MIG, Inc. • MIG Presentation

3. Background • Proposition 84 Urban Greening Planning Grant • Help State meet environmental goals (AB 32) • Create healthy communities • Result in projects that provide multiple benefits • Grant application recommended by EQC, Parks & Recreation • Awarded $239,498 (Round 2) • Urban Greening Task Force • Members of Parks & Recreation Commission, Environmental Quality Committee, Committee on Aging, Tree Committee, Trail Trekkers, Community Garden Network • Public Works Department, Recreation Department, City Manager’s Office, Environmental Services Division

4. Background • What is Urban Greening? • Related to but different than a Parks & Recreation Master Plan • Incorporates urban design, walkability, active living, resource conservation, biodiversity, community resiliency, economic vitality, green infrastructure • Overlapping Needs Assessment • Transformative approach to improving cities through public places that provide social and environmental benefits • Recognizes land constraints in built-out cities • Aims to improve quality of life and create a sense of place through a variety of strategies • Improving connectivity to places; creating day-to-day places that feel and function like parks; utilizes all places- streets, public right-of-way, other public and quasi-public places such as BART stations • Includes improving existing parks and green spaces and identifying new ways to meet a communities desire and need for such places URBAN GREENING PLAN CONSULTANT AWARD

5. Purpose • Implement City Goals, Plans, Policies • Strategic Plan (draft) • Deepen a sense of place & community • Develop & rehabilitate public facilities & community focal points • Ensure the public’s health & safety • Foster environmental sustainability citywide • General Plan • Create a Green Infrastructure Initiative • Improve bicycle & pedestrian access • Provide adequate, diverse & accessible recreational opportunities for all residents in parks, schoolyards, and open space

6. Purpose • Implement City Goals, Plans, Policies • Climate Action Plan • Promote Bay friendly tree plating and landscaping and open and green spaces • Create a walkable physical environment • Encourage residents to reduce vehicle miles traveled • San Pablo Avenue Specific Plan (underway) • Parks, public places, landscaping key to revitalization of Avenue • Economic Development Strategy • Improve physical urban environment • Create sense of place • Foster Strong Community Vision & Support • Support Data-Driven Decision-Making • Advance Implementation

7. Goals • Robust Needs Assessment • People-to-People; People-to-Nature • Reflective of Diverse Population & Demographics • Context Driven • Ensure Broad Participation • Foster Community Vision & Support • Underrepresented Populations • Develop Projects with Multiple Benefits • Connectivity & Accessibility • Healthy Active Community • Resource Conservation • GHG Reduction • Support Economic Vitality • Foster Implementation • Community Priority • Project Readiness

8. Request for Proposals • Qualifications Based • Process • Urban Greening Task Force reviewed RFP • Released January 22, 2013 • Proposals Due February 15, 2013 • Urban Greening Task Force/Staff Reviewed • Four Proposals /Four Teams Interviewed February 28, 2013 • Interview Format • Presentation, Simulated Task Force Work Session, Q&A • Looking for Team that could provide the best “fit” for City

9. MIG, Inc. • Superior Qualifications • Urban Design, Parks & Recreation, Bay Friendly Landscaping • Inspiring Vision for El Cerrito Urban Greening Potential • Supportive of other city goals • Comprehensive Understanding Benefits/Opportunities/Challenges • Lighter, quicker, strategic • Strong Understanding and Ideas for Public Engagement • Excellent visual & public involvement strategies/tools • Synergies with San Pablo Avenue Specific Plan