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Sioux City ArtSplash

Sioux City ArtSplash. Travis Biederman MCOM 342. Marketing Challenge. To get more participants to visit ArtSplash and get the name out to bigger cities as a way to attract newer and better artists. Two Key Publics to Reach. The Aware Public. The Latent Public.

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Sioux City ArtSplash

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  1. Sioux City ArtSplash Travis Biederman MCOM 342

  2. Marketing Challenge To get more participants to visit ArtSplash and get the name out to bigger cities as a way to attract newer and better artists.

  3. Two Key Publics to Reach The Aware Public The Latent Public The most important public to me is the unknown, or latent public. I would be trying to reach those that live outside the Sioux City area as far as Omaha and Sioux Falls. This public would already have an interest in the visual and performing arts. If I can reach them in such a way that will make them feel like they’re missing out on something huge, than that is going to be my goal. Even though this type of public already knows of ArtSplash, I still want to keep their mind fresh of ArtSplash news. To prevent people from becoming disinterested and possibly stop returning to ArtSplash, I want to make sure I continue to look after them and keep them satisfied. This public would be those located within the Sioux City area and have prior experience with ArtSplashor have gone as a spectator.

  4. Overall Goal/Smarty Objective • The overall goal of my campaign is to increase the number of participants that visit ArtSplash each year. • One Smarty Objective that sticks out is my Specific Objective. My objective of ArtSplash is raising community support, such as more volunteers, sponsors, and donors. This has been an objective that ArtSplash has been working on for a few years. It’s specific for the purpose of needing community support in order to continue surviving as an event.

  5. Bumper Sticker/New Logo My Appeal to Reason bumper sticker slogan- “Ready for a splash of excitement? Head on down to the Sioux City ArtSplash and dive into an experience of artistic splendor!” The new logo of ArtSplash-

  6. Three Specific Media Buys • Six 30-sec local TV spots shown on Fox network during Family Guy; most watched show on Fox. Since my target audience is 18-30, most are attracted to Family Guy which makes sense to put my ad in that spot. • Twelve 30-sec Cable or Satellite TV spots on TBS during the talk show Conan, shown Mon.-Thur. at 10pm. Conan has the highest ratings than any other talk show and the most watched, thus making sense to place my ad in that spot. • Buy a Facebook page dedicated entirely to the Sioux City ArtSplash since there isn’t one. Facebook is the most used website on the Internet and the biggest social media tool. It makes obvious sense to place my ads on Facebook for the soul purpose of popularity and attraction to the site.

  7. MOST IMPORTANT LESSON!!! • Set one specific goal and stick with it! • Stay on the right path and you will have a successful Ad & PR campaign!

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