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Partnership initiated in 2000 Grower-led

Developing a project with measurable goals: the Wisconsin eco-apple project Michelle Miller University of WI Center for Integrated Agricultural Systems www.thinkIPM.org www.cias.wisc.edu September 2006. Partnership initiated in 2000 Grower-led

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Partnership initiated in 2000 Grower-led

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  1. Developing a project with measurable goals: the Wisconsin eco-apple projectMichelle MillerUniversity of WICenter for Integrated Agricultural Systemswww.thinkIPM.orgwww.cias.wisc.eduSeptember 2006

  2. Partnership initiated in 2000 • Grower-led • 2004 - 13 growers, 380 orchard acres; 2005 -15 growers, 395acres. • 58% reduction in pesticide risk • 13% increase in IPM adoption

  3. Farmer networks In-orchard coaching New management tools Traps, weather monitors Pesticide record-keeping Other tools as project matures Data aggregation Baseline data Yearly in-orchard Yearly project-wide Professional development EQIP New markets Field & policy components

  4. INPUTS OUTPUTS Activities Participation Partners include: Private IPM Consultant University-based researchers, CIAS, and Extension faculty will contribute their knowledge of research-based techniques for sustainable orchard management. WBGA Two grower workshops Meet with WBGA Board of Directors Session at the WBGA winter meeting Grower network PRAT / SAS for berries 60 growers 8 growers 70 growers 5-10 growers 5-10 growers Ascertain grower interest in an eco-berry program Identify grower leaders Identify local organizer Establish a grower network Develop an eco-berry program for WI VII. VIII.OUTCOMES – IMPACT Short Medium Longer term LOGIC MODEL OBJECTIVE 4 – Developing an eco-berry program

  5. IPM Continuum

  6. Baseline data is key And must be a component of any project attempting to show a change in attitudes or behavior

  7. SAS: Self-assessment survey • Growers self-report their use of IPM • Survey developed by UW Extension fruit specialists and interested growers • Points assigned to IPM tactics in nine categories • 2002 baseline data for WI apple industry • 2002, 2004, 2005 data for first two grower networks • New networks will have 2005 baseline, 2006 data yet to come.

  8. Orchard level changes • 2002 • 45% had a structured scouting program • 64% used a weather monitor • 27% used formal pest counts • 36% calculated degree days on-farm • 55% used predictive models • 27% used thresholds to determine application • 2005 • 83% had a structured scouting program • 92% used a weather monitor • 75% used formal pest counts • 92% collected degree days on-farm • 83% used predictive models • 83% used thresholds to determine application

  9. PRAT: Pesticide risk assessment tool • Pesticides assigned a toxicity value based on EPA data on: • Acute mammalian toxicity • Chronic mammalian toxicity • Environmental factors (harm to beneficials (bees data only), birds, fish, run-off / leaching potential) • Growers use the tool to shape pest management plan, pesticide buying decisions • Growers report pesticide use to grower association. • Use is multiplied by tox values, then summed to assess overall risk / season / orchard; orchard data averaged to access overall risk reduction • Data is property of grower association and individual orchard • UW aggregates data to assess project accomplishments, shape future activities

  10. APPENDIX B. LOGIC MODEL OBJECTIVE 1 – Support four grower networks INPUTS OUTPUTS Activities Participation Partners include: Private IPM Consultant University-based researchers and Extension faculty will contribute their knowledge of research-based techniques for sustainable orchard management. County Extension educators CIAS staff WAGA/WBGA Spring kickoff meeting Support 4 grower networks to facilitate learning about IPM Provide expert IPM coaching to implement farm plans Analyze farm specific data Approximately 20 apple and berry growers from different regions of the state Farm-specific coaching and grower networking during critical decision –making periods (winter pesticide purchase, May-early July pesticide application period) Increase communication between growers and IPM consultants, researchers, University-based Extension specialists, and the county educators in the fruit production regions of Wisconsin. Support better record keeping and management analysis/planning. As Wisconsin apple and berry growers adopt sustainable production techniques they will not only decrease the pesticide risk associated with chemical application but will be able to certify their products and improve market premiums. Networks will run on their own without additional support. VII. VIII.OUTCOMES – IMPACT Short Medium Longer term ASSUMPTIONS 1) Wisconsin fruit growers want to adopt sustainable practices.

  11. Grower project assessment • Access to IPM tools was the most important aspect of the program. • One-on-one coaching, the networks, access to UW expertise and in-field demonstrations as very important. • Yearly pesticide risk comparisons less important • Growers reported considerable improvement in farm management in all areas from highest – interaction with other apple growers (5), to lowest – pesticide risk reduction (3.7 on a scale of 5)

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