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Asians in Advertising

Asians in Advertising. Representation of Asian People in Advertising. All East Asians or Oriental Asians are often classified as Chinese.

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Asians in Advertising

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  1. Asians in Advertising

  2. Representation of Asian People in Advertising • All East Asians or Oriental Asians are often classified as Chinese. • In actuality, they include people whose ancestry is rooted in Cambodia, China, Japan, Korea, Vietnam, the Philippines, Taiwan, Thailand, Malaysia, and Hong Kong.

  3. Representation of Asian People in Advertising • Known as the “Model Minority”. • One of the fastest growing demographic segments in North America. • Usually, the Asian population is affluent and well-educated. • Still, only 8.4% of television commercials today feature Asian people.

  4. History of Asians in Media • Historically, Asians were sometimes portrayed by Caucasians in “yellow face” makeup. • They also had the stereotypical characteristics of slanty eyes and broken English. Warner Oland

  5. Charlie Chan Warner Oland as Charlie Chan in The Black Camel (1931). 0:00 – 0:38 http://youtube.com/watch?v=YtLsPlHL9-s

  6. Racist Advertisements // http://www.youtube.com/watch?v=U8BEDq1KNuo

  7. Stereotypes facing Asians in Advertising Today The wise old man The heavily accented, unaccultured Asian. The Kung Fu master The tech-savvy Asian

  8. Stereotypes facing Asians in Advertising Today

  9. Stereotypes facing Asians in Advertising Today http://www.youtube.com/watch?v=7Gd__SyXSiA

  10. Stereotypes facing Asians in Advertising Today • Asian females are often seen as exotic, mysterious, dangerous, and overly sexualized. • They are usually seen playing the girlfriend. http://www.youtube.com/watch?v=GaXiclTXeQA

  11. Stereotypes facing Asians in Advertising Today

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