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AHS Market in Ukraine 2010Yr Total By Dmitry Lupkin CE & Photo Sector

GfK Retail and Technology. AHS Market in Ukraine 2010Yr Total By Dmitry Lupkin CE & Photo Sector Retail & Technology Department GfK Ukraine 34 Lesi Ukrainki Blvd., off. 601 01133, Kyiv, Ukraine Tel.: +380-44-230-0260 www.gfk.com www.gfk.ua. 1. AHS Total market. 2.

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AHS Market in Ukraine 2010Yr Total By Dmitry Lupkin CE & Photo Sector

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  1. GfK Retail and Technology AHS Market in Ukraine 2010Yr Total By Dmitry Lupkin CE & Photo Sector Retail & Technology Department GfK Ukraine 34 Lesi Ukrainki Blvd., off. 601 01133, Kyiv, Ukraine Tel.: +380-44-230-0260 www.gfk.comwww.gfk.ua

  2. 1 AHS Total market 2 Brands competition 3 Focus on internet sales 4 Summary

  3. 2010 Total market – 106,1 Ths.units Coverage – 82% - 18,8% in units

  4. 1 AHS Total market 2 Brands competition 3 Focus on internet sales 4 Summary

  5. PRJ 71588 - RG 1765089 - RP 7776522 - ID 238624239 TH1 / SH1 M:\Documents and Settings\vabury\Local Settings\Temp\CH10B.tmp 2011-02-08 09:44:52 COLUMN_STACKED_100 AUDIO HOME SYS. Sales Units % JAN09-DEC09 - DEC10 Ukraine UA - Total (Total) AHS Brands Share Total SH1 TH1 71588 1765089 7776522 1206 1203

  6. PRJ 71588 - RG 1765089 - RP 7776523 - ID 238624240 TH1 / SH1 M:\Documents and Settings\vabury\Local Settings\Temp\CH143.tmp 2011-02-08 09:45:14 COLUMN_STACKED_100 AUDIO HOME SYS. Sales Units % JAN09-DEC09 - DEC10 Ukraine Home Theatre 5 + SUBWOOFER UA - Total (Total) AHS Brands Share HT 5.1 SH1 TH1 71588 1765089 7776523 1539 1536 Segment’s share 53,3 %

  7. PRJ 71588 - RG 1765089 - RP 7776524 - ID 238624241 TH1 / SH1 M:\Documents and Settings\vabury\Local Settings\Temp\CH145.tmp 2011-02-08 09:45:15 LINE AUDIO HOME SYS. Wgt. Avg. Distribution Total DEC09 - DEC10 Ukraine Home Theatre 5 + SUBWOOFER UA - Total (Total) AHS WTD Distribution HT 5.1 SH1 TH1 71588 1765089 7776524 1551 1548

  8. PRJ 71588 - RG 1765089 - RP 7766187 - ID 238457726 TH1 / SH1 M:\Documents and Settings\vabury\Local Settings\Temp\CH10F.tmp 2011-02-08 09:44:54 COLUMN_STACKED_100 AUDIO HOME SYS. Sales Units % JAN09-DEC09 - DEC10 Ukraine Micro UA - Total (Total) AHS Brands Share Micro SH1 TH1 71588 1765089 7766187 1229 1226 Segment’s share 15,5 %

  9. PRJ 71588 - RG 1765089 - RP 7766621 - ID 238528321 TH1 / SH1 M:\Documents and Settings\vabury\Local Settings\Temp\CH111.tmp 2011-02-08 09:44:54 LINE AUDIO HOME SYS. Wgt. Avg. Distribution Total DEC09 - DEC10 Ukraine Micro UA - Total (Total) AHS WTD Distribution Micro SH1 TH1 71588 1765089 7766621 1241 1238

  10. PRJ 71588 - RG 1765089 - RP 7766623 - ID 238528323 TH1 / SH1 M:\Documents and Settings\vabury\Local Settings\Temp\CH121.tmp 2011-02-08 09:45:00 COLUMN_STACKED_100 AUDIO HOME SYS. Sales Units % JAN09-DEC09 - DEC10 Ukraine Mini UA - Total (Total) AHS Brands Share Mini SH1 TH1 71588 1765089 7766623 1335 1332 Segment’s share 14,5 %

  11. PRJ 71588 - RG 1765089 - RP 7766624 - ID 238528324 TH1 / SH1 M:\Documents and Settings\vabury\Local Settings\Temp\CH123.tmp 2011-02-08 09:45:01 LINE AUDIO HOME SYS. Wgt. Avg. Distribution Total DEC09 - DEC10 Ukraine Mini UA - Total (Total) AHS WTD Distribution Mini SH1 TH1 71588 1765089 7766624 1347 1344

  12. 1 AHS Total market 2 Brands competition 3 Focus on internet sales 4 Summary

  13. 4 Summary • In 2010 Audio Home Systems market demonstrates recession for 18,8% in units comparing with the previous year. According to technical segments preferences of customers didn’t change, in 2010 50,5% of the market belonged to Home Theatres 5+ subwoofer, Micro segment had 16,5% share and 16% share had Mini. Market share of audio systems with Blue-Ray player is growing slow but steadily, in 2010 it was 5,7%. And sales of 3D Home theatres are growing in December it was sold 276 units. • Brands dynamics demonstrates that the main players of the market didn’t change, but their shares have been fluctuating. In Micro segment growth of Philips and Panasonic in last months has been caused by high distribution, the same reason caused Sony’s share decrease. Samsung has grown in Mini audio systems to 65% in December. The main reason is distribution improvement. In the biggest segment, Home Theatres 5.1, competition showed increase of LG’s and Sony’s shares. Distribution factor was the reason of such fluctuations at the market. LG had also improved factor number of selling models per shop. • Segmentation by distribution type has shown growth of Philips and Sony’s share in the online segment. The reason of such dynamics was distribution improvement of these two brands.

  14. Thank you very much! In case of any questions please contact person below. Dmytro Lupkin CE & Photo Retail & Technology Department GfK Ukraine Dmytro.Lupkin@gfk.ua GfK Ukraine 34 Lesi Ukrainki Blvd., off. 601 01133, Kyiv, Ukraine Tel.: +380-44-230-0260 www.gfk.comwww.gfk.ua

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