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Mobile Life Care Services

Mobile Life Care Services. Ankit R. Chadha ( 10-809) Akhil Singh (09-845) Madhur Chauhan ( 10-810 ) Pooja Yadav (09-857) Under the Guidance of Dr . Saurabh Mehta. DEPARTMENT OF ELECTRONICS AND TELECOMMUNICATION 2013-2014. Why do we need it?.

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Mobile Life Care Services

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  1. Mobile Life Care Services Ankit R. Chadha (10-809) Akhil Singh (09-845) MadhurChauhan (10-810) PoojaYadav(09-857) Under the Guidance of Dr. Saurabh Mehta DEPARTMENT OF ELECTRONICS AND TELECOMMUNICATION 2013-2014

  2. Why do we need it? • Rural areas in India are electrified non-uniformly, with richer states being able to provide a majority of the villages with power while poorer states still struggling to do so. • Around 45% of the rural areas in India lack an electric connection whereas the other areas having connections have been facing frequent load-sheading.

  3. Product Features • Mobile hospital is a large mobile medical unit that temporarily takes care of casualties on the site before they can be safely transported to hospitals . • Here all necessary medical instruments are being assembled on a medium size vehicle • Mobile hospitals to be assembled as per the requirement of local people. • Mobile hospitals are assembled on large trucks to provide more space and so more facilities (Operation Theatres etc.). • The most suitable market for this product is rural area, specifically remote villages where access to the clinic or hospital is very difficult.

  4. Major Unique Services • Dental Unit • Ear & Nose Specialists • Gynecological or Blood Unit • OT / ICU Unit • X-Ray and Sonography

  5. CURRENT SCENARIO [1] • The most stable market for this product is rural areas where access to the clinic or hospital is very difficult. • Current Health Scenario in India :

  6. Some favorable condition in our targeted area of study- • Peoples Unawareness- • The family head of almost all the families is uneducated. • Most of the families are lower middle class. • Farming is the most common occupation among the people. • Lack of healthy habits. • People are unaware of the common facts about the health and life threatening diseases. • In the name of medical infrastructure there is only a small clinic which is not regularly visited by doctors. • About 34% population may not visit hospital during general sickness like fever and cold. • Health Insurance- • Due to unawareness, lack of education and less connectivity with outer world, it is worth less to expect health insurance which is a favorable condition of mobile hospital. • Distance of nearest hospital- • The nearest government hospital is 6 to 7 kms away from the villages which takes almost half an hour to reach hospital. Mobile hospital is a perfect solution for this problem which comes at doorstep.

  7. Target of Services • Service at doorstep [2] • Staff of Mobile Hospital • Doctors , compounder & driver. • Services for general diseases • Anti viral medicines, operation theater, cure for fractures, anti poison vaccines etc. • Accident response • Mobile Hospital will provide immediate access in large areas and number of death due to late access of medication would be decreased.

  8. Marketing Strategy • Location- Well planned location cover in order to cover maximum targeted area. • Cost - Routine Payment system : Monthly payment system. With scheme once patient will admit into the contract, it will become regular source of income. • Awareness / Publicity - Awareness through : • News papers • Television • Camps • Local banners

  9. Equipment Cost

  10. COLLABORATION WITH A HOSPITAL • Since establishing a new setup will be very cumbersome as far as investments and procedures are concerned. • Our initial star-up plan is in collaborating with a Hospital on a fixed commission basis. • 30% of the profit will be shared with the Hospital on an agreement basis. • Equipment and processing will be provided by the Hospital.

  11. Investment • Start-up Requirement (INR) : • Start-up Expenses • Legal licenses certification 0.5 lacrs. • Wages(per Year) 10lac Rs. • Advertising 1 lac Rs. • Mobile Hospital Vehicle 8lac Rs. • Other (Fuel, Maintenance) 5 lac Rs. • Total Start-up Expenses 24.5 lac Rs.

  12. Graphical Representation of Investments

  13. Revenues

  14. Graphical Profit Representation Lakhs • Average income per patient is considered as Rs. 350. • Considering Rs. 20 lakh (Development, Wages, Maintenance) expenditure after the start-up year. • Profit is computed after handing over 30% to the Hospital. Year (Patients)

  15. REFERENCES 1. http://www.indiamart.com/hospitaldesigners/ 2. http://en.wikipedia.org/wiki/108_(emergency_telephone_number). 3. http://www.siemens.com/sustainability/en/core-topics/corporate-citizenship/references/mobile-healthcare.htm?stc=inccc020021 4. http://www.ambulance.vic.gov.au

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