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Rachael Maltby Meagan Kascsak Kassie Katinas

Rachael Maltby Meagan Kascsak Kassie Katinas. Make Peace. Not War. History. Launched as Lynx due to trademark issues in the U.K., Ireland, Australia and New Zealand. Produced by Unilever in 1983

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Rachael Maltby Meagan Kascsak Kassie Katinas

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  1. Rachael Maltby Meagan KascsakKassie Katinas

  2. Make Peace. Not War.

  3. History Launched as Lynx due to trademark issues in the U.K., Ireland, Australia and New Zealand. Produced by Unilever in 1983 Axe is a popular hair product, body spray and cologne in the United States, also targeted for young men.

  4. Lynx campaign Creative

  5. Lynx campaign: http://www.lynxpeace.com/moments

  6. Axe campaign • Movie promotional campaigns • X-Men

  7. In conclusion… • Basically the same in U.S. and U.K. • Differ in the amount of sexuality in the advertisements • Social media interaction • http://www.lynxpeace.com/

  8. Questions?

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