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Review of Little Black Book of Connections by Jeffrey Gitomer. Ajay K. Merchant. Main Theme. Being rich is not about having money but everything other than money. Rich relationships lead to much more than money. They lead to success, fulfillment, and wealth. ASSET 1 – Who do I know?.
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Review of Little Black Book of Connections by Jeffrey Gitomer Ajay K. Merchant
Main Theme • Being rich is not about having money but everything other than money. • Rich relationships lead to much more than money. They lead to success, fulfillment, and wealth.
ASSET 1 – Who do I know? • Who do you know? • How well are you connected? • Do you know how to make a connection? • Who knows you? • Connections are all about 3 things – friendliness, ability to engage and give value. • Universal truth of connecting is not who you know but who knows you.
How to connect? • Identify top ten contacts and put one action against each name. • More value you provide them the more responsive they are. • For referrals try and make a 3 way connection over any meal. • Identify 5 friends and meet or call them.
Asset 2 – What do I want? • If you don’t know what you want you’ll probably never get it. • Vital questions – purpose of connecting, which people to connect with, expectations from connections, time required to be dedicated, results achieved so far & what connections have meant to me so far. • Before you get what you want, you have to know what you want and make a game plan to get it.
Key to get what you want • Once you know what you want, become a value provider. • “Providing value to someone is a whole new way of thinking. It means give first rather than ask for first. It means helping others so that they look forward to helping you back”.
Asset 3 – What do I do? • The only difference between where you are right now, and where you will be next year at the same time, are the people you meet and the books you read. – Charlie “Tremendous” Jones, author of Life is Tremendous • It is therefore vital that one takes time out and makes a list of what books one intends to read and what people one would like to meet over the next year.
Reasons why people don’t connect and how to overcome them. • Unprepared • Fear of rejection • Limited self-image • Low self esteem Don’t have any mental image of yourself or any mental barriers as they are the biggest barriers to making connections.
Universal truth of connecting Do what you are going to do -- what you say to others, and what you say to yourself. Offer value. Cultivate relationships. Do it even when you don’t need anything in return. -- Jeffrey Gitomer
Asset 4 – How do I connect? • The question you have to ask yourself is: How can I make people better as a result of connecting with me? This is a strategy to connect with anyone, anywhere at any time. • The questions you ask, the ideas you bring to the table, and your communication skills, combined with your belief, and attitude are the fundamentals of what it takes to connect.
3 Secrets of getting known • Cold calling leads to rejection 85% to 98% of the time. • What works: – • Writing – Leads to wealth. Can write about little things from your daily life. • E-Zine – Email magazine wherein put things of value which benefits the reader has got astonishing results of getting known. • Speaking – Passionate & Confidently speaking before groups.
Asset 6 – The secret power of connections. • Vital not to prejudge people but have an open mind and understanding them by asking the right questions. • WOW! Them to WOO them – Be excited show appreciation alternatively give thoughtful gifts to WOW! them. • E-zine contains: • Information that others perceive valuable. • Information that is helpful. • Information that helps them build their business. • Information that helps them make a profit or increase productivity. Universal Truth – Communicate value to every connection every week.
Asset 6.5 – The value of connections • The myth of 6 degrees of separation. • Your new blood type is N +ve • Building your circle of influence. • Make a list of 25 people you know and then multiply the list 25 * 25 = 625 connections. • Do the questions before you make the connections. • Tenets for long term connections – intellectual / emotional, common ground commit to regular interaction & face 2 face.
Universal Truth If you make yourself valuable, and memorable, others will want to make you part of their network.