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Fashion and the Media

Fashion and the Media. Unit 2 Influences on Fashion. Magazines Internet Blogs Movies Celebrities Music Television World events Sports What else?. How and What types of Media influence Fashion?.

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Fashion and the Media

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  1. Fashion and theMedia Unit 2 Influences on Fashion

  2. Magazines • Internet • Blogs • Movies • Celebrities • Music • Television • World events • Sports • What else? How and What types of Media influence Fashion?

  3. Do you feel that media influences fashion in a positive or negative way?Use the magazines as examples.

  4. Analyze fashion messages sent in the media. Explore a fashion item in the media (print ad, event photos, music video, etc.) and determine the messages sent to the media viewer. What impact does the message sent have on the viewer? Who is the group mostly to be affected by the specific media? Killing us softly: http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&key=241

  5. 10 Year Old Model’s Grown-Up Look: High Fashion or High Risk? http://abcnews.go.com/Health/w_MindBodyResource/10-year-models-grown-high-fashion-high-risk/story?id=14221160

  6. “There is no fashion if nobody buys it” -Karl Lagerfeld

  7. Fashion Motivators If a fashion motivator wears a style, there is an assurance that a mass consumer group will accept it. Fashion motivators are found at the beginning of the fashion cycle when a new style is being introduced. Fashion motivators are typically affluent and come from visible segments of society such as royalty, politics, sports, and the entertainment world. Although they may come from different walks of life, what fashion motivators have in common is visibility and money.

  8. FASHION MOTIVATORS AND THE STYLES THEY POPULARIZED • Jacqueline Kennedy – Pillbox hat, • A-line skirt, empire-waist gowns, • bouffant hairstyle, oversized • sunglasses. • Madonna - The bustier, lace fabrics, sexy look, wearing undergarments as outerwear. • Friends - Jennifer Aniston's hairstyle and wardrobe for the entire cast.

  9. Fashion Innovators • Fashion innovators are also found at the beginning of the fashion cycle when a fashion is introduced. The reality is fashion innovators create fashion. Traditionally these innovators were designers whose innovations trickled-down to the masses. • Go to pages 105-106 in Fashion • Marketing and take notes on: • Trickle-Down Theory • Trickle-Up Theory • Trickle-Across Theory

  10. Trickle-Down Theory

  11. Trickle-Up Theory

  12. Trickle-Across Theory

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