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Structure of the document :. The purpose of media Media and democracy Media standards and regulation Developments in the media ecosystem A new notion of media which requires a graduated and differentiated approach – recommendations : – adopt a new, broad notion of media
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Structureofthedocument: Thepurposeofmedia Media anddemocracy Media standardsandregulation Developments in the media ecosystem A new notion of media which requires a graduated and differentiated approach – recommendations: – adopt a new, broad notion of media – review regulatory needs in respect of all actors – apply the criteria set out in the appendix hereto when considering a graduated and differentiated response – engage in dialogue with all actors in the media ecosystem – adopt strategies to promote, develop or ensure suitable levels of public service delivery – remain attentive to addressing situations of strong concentration in the media ecosystem – undertake action, individually or collectively
Criteria for identifying media and guidance for a graduated and differentiated response Criterion 1 – Intent to act as media Indicators Self-labellingas media Working methods which are typical for media Commitment to professional media standards Practical arrangements for mass communication
Criteria for identifying media and guidance for a graduated and differentiated response Criterion 2 – Purpose and underlying objectives of media Indicators Produce, aggregate or disseminate media content Operate applications or platforms designed to facilitate interactive mass communication or mass communication in aggregate(for example social networks) and/or to provide content-based large-scale interactive experiences (for example online games)withunderlying media objective(s) Periodic renewal and update of content
Criteria for identifying media and guidance for a graduated and differentiated response Criterion 3 - Editorialcontrol Indicators Editorialpolicy Editorialprocess Moderation Editorialstaff
Criteria for identifying media and guidance for a graduated and differentiated response Criterion 4 – Professional standards Indicators Commitment Complianceprocedures Complaintsprocedures Assertingprerogatives, rightsorprivileges
Criteria for identifying media and guidance for a graduated and differentiated response Criterion 5 – Outreach and dissemination Indicators Actual dissemination Mass-communication in aggregate Resources for outreach
Criteria for identifying media and guidance for a graduated and differentiated response Criterion 6 – Public expectation Indicators Availability Pluralism and diversity Reliability Respect of professional and ethical standards Accountability and transparency
http://www.youtube.com/watch?v=xribiLGmYLI New notionof media according to prof. KarolJakubowicz