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Social Media and the 2 nd Year MHA Student

Social Media and the 2 nd Year MHA Student . Bita A. Kash, PhD, MBA, FACHE Department of Health Policy and Management SRPH . The Social Media Impact . It can help OR hurt you It can ruin OR build your reputation It can keep you connect OR isolate you (without you knowing)

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Social Media and the 2 nd Year MHA Student

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  1. Social Media and the 2nd Year MHA Student Bita A. Kash, PhD, MBA, FACHE Department of Health Policy and Management SRPH MHA Orientation 2013

  2. The Social Media Impact • It can help OR hurt you • It can ruin OR build your reputation • It can keep you connect OR isolate you (without you knowing) • It can be an effective networking tool OR mislead you to thinking you have a network of friends and contacts • It can make your work more impactful and meaningful OR reduce your productivity and impact • It has the power to move you ahead OR drop you off the career ladder • Just like a powerful drug: it can heal or ______ • USE IT APPROPRIATELY! • USE IT TO YOUR BENEFIT ! MHA Orientation 2013

  3. WHAT TO DO? STOP: START: • LinkedIn & Twitter • A professional online presence • Share new knowledge • Share insights • New books you have read • Contact one person in your network at least once a month • Updates on career achievements, presentations and new skills • Share relevant articles and reports • Don’t add your extreme opinions to posts and blogs • Be a resource to your network: factual and evidence-based • Facebook • Posting pics • Talking about your “fun” online • Complaining online • Criticizing and judging groups and opinions online • “bragging” MHA Orientation 2013

  4. How to Showcase your Talent Raise your profile Market yourself • Take advantage of the internet: • Gives you access to targeted audiences • Cost almost nothing • Try to reach a large number of people but keep the group focused/targeted • Remember: competition is strong and global • So only share high quality materials and thoughts • Become well-known as a resource or a thought leader • Get engaged with the Influencer program on LinkedIn: this is a place where you can tell people about your achievements • Don’t be afraid to demonstrate your success and learning • Keep it professional Source: James Caan, CEO of Hamilton Bradshaw http://www.linkedin.com/today/post/article/20130717140913-32175171-social-media-5-steps-to-showcase-your-talent?trk=cha-feed-art-title MHA Orientation 2013

  5. How to Showcase your Talent Increase loyalty Manage your reputation • Success is closely linked to reputation • SO: always be cautious of what you are sending out on the internet • Stay up to date! • Move with technology, innovation and change • Make full use of all the various outlets • Regular and well-informed blogging • Build an audience • Increase the loyalty among the people who are interested in what you are saying • Engage with your audience and get feedback (then listen) • Twitter is a powerful tool for this activity Source: James Caan, CEO of Hamilton Bradshaw http://www.linkedin.com/today/post/article/20130717140913-32175171-social-media-5-steps-to-showcase-your-talent?trk=cha-feed-art-title MHA Orientation 2013

  6. LinkedIn Tips Professional Photo Follow sites of interest and healthcare news Link to all other sites Embed a blog (guest blogging, combine forces, comment on other blogs) For status updates: link to twitter (a micro-blog is a good place to start with thought leadership) Show interesting trips, books, experiences Send personal notes Be active in groups Connect with three contacts a month Keep track of who you are contacting on a monthly basis MHA Orientation 2013

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