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The Five Fingers

The Five Fingers. Product and Service Innovation Final Project. ?!. YOON. JiEun. KWON. Borye. Suji. Ever felt helpless in the rain?. Not everybody is prepared all the time. A service Which can s ave you the troubles. Umbrella Lending Service. Umbrella Lending Service. 2. 3. 1.

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The Five Fingers

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  1. The Five Fingers Product and Service Innovation Final Project ?! YOON JiEun KWON Borye Suji

  2. Ever felt helpless in the rain?

  3. Not everybody is prepared all the time

  4. A service Which can save you the troubles

  5. Umbrella Lending Service

  6. Umbrella Lending Service 2 3 1 • Solution: Lending Service in CV • Expected Effectiveness • Problem Definition

  7. Umbrella Lending Service 2 3 1 • Solution: Lending Service in CV • Expected Effectiveness • Problem Definition

  8. The Five Fingers Umbrella Lending Service Problem Definition So one day you wake up...

  9. The Five Fingers Umbrella Lending Service Problem Definition Turn on the television...

  10. The Five Fingers Umbrella Lending Service Problem Definition But it’s too sunny to rain!

  11. The Five Fingers Umbrella Lending Service Problem Definition So you just decide to leave them home

  12. The Five Fingers Umbrella Lending Service Problem Definition You come out of the station and …

  13. The Five Fingers Umbrella Lending Service Problem Definition 1. Buy a new umbrella What Would you do? 3. Wait until rain stops 2. Go without an umbrella

  14. Umbrella Lending Service 2 3 1 • Solution: Lending Service in CV • Expected Effectiveness • Problem Definition

  15. The Five Fingers Umbrella Lending Service Service for convenience store Lending Umbrella for Free! • By utilizing infrastructure of convenience stores • Using deposit – Return System • Adding Advertisement in the Umbrella • Creating more ‘purchase opportunities’ HOW? Procedure 1. When it rains, go to a convenience store 2. Ask for Umbrella lending service and deposit 3,000 Won 3. Go home with the umbrella 4. Next day, return the umbrella to a convenience store on your way 5. Receive 3,000 Won

  16. The Five Fingers Umbrella Lending Service Profit and Cost Structure Advertisement The umbrella will contain an ad(Wing & Handle) This will pay for manufacturing cost of Umbrella Manufacturing Cost 2,000 printed umbrella costs = 10 Million KRW = 5,000 Won per Umbrella Advertisement Profit = Manufacturing Cost BUT! The umbrella lending service would just be enough to sustain its operation. However, it would connect to possibilities of additional sales which will benefit the convenience store

  17. The Five Fingers Umbrella Lending Service Distribution Channel & Method Why Convenience store? • Most accessible location from any part of an area. • Especially around break points of public transportations • Distribution Infra which connects all the convenience store

  18. The Five Fingers Umbrella Lending Service Distribution System of Convenience Store 1 2 CentrallyControlled Daily Distribution • Continuous Logistics flow for various • demands (at least twice a day) • High percentage of In-sourcing Region1: Incheon Region1: Incheon Region2 : Yeongi Region2 : Yeongi Region4 : Gimhae Region4 : Gimhae Region5: Yangsan Region5: Yangsan Region3 : Gwangju Region3 : Gwangju • Secondary control tower in each region Region6 : Jeju Region6 : Jeju (Source: 2010 Annual Report of KACS)

  19. The Five Fingers Umbrella Lending Service Application to the Service

  20. The Five Fingers Umbrella Lending Service Application in Five Fingers’ Service • Based on Efficient distribution system of convenience store, • the balance in demand and supply of umbrella would be accomplished. +/- in Demand in each store Return  Surplus Mean level Lending  Deficit Logistics from control center Time Day 2: No Rain Day 1: Rain

  21. Umbrella Lending Service 2 3 1 • Solution: Lending Service in CV • Expected Effectiveness • Problem Definition

  22. The Five Fingers Umbrella Lending Service Expected Effectiveness for Sponsor Exposure to Customer!!!

  23. The Five Fingers Umbrella Lending Service Expected Effectiveness for Customer I can go to any Convenience store to return SK saves me from the rain!! Don’t have to Stack up piles of umbrellas!

  24. The Five Fingers Umbrella Lending Service Expected Effectiveness for Convenience Store Visit store Twice. Possibility of purchase “This plus and a lighter please”

  25. So don’t be sad when you don’t have an umbrella

  26. Sometimes.... JustEnjoy the Rain!

  27. THANK YOU FOR LISTENING - The Five Fingers -

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