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HISTORY

HISTORY. MCPL India Pvt. Ltd. Mr. Eric Menezes founded M.C.P.L (India) Pvt. Ltd in 1994 and was the first pioneer to introduce deodorant body sprays into the Indian market.

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HISTORY

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  1. HISTORY MCPL India Pvt. Ltd. • Mr. Eric Menezes founded M.C.P.L (India) Pvt. Ltd in 1994 and was the first pioneer to introduce deodorant body sprays into the Indian market. • MCPL, is a company with an extensive distribution network to market different brands and products which covers today more than 250,000 retail outlets including super markets, pharmacy’s, national chain stores, stand-alone mom n pop stores in India (source org/ac neilsons report). • MCPL has handled the marketing and distribution under licence of brands like “Fa” from Henkel, “Jordan” tooth brushes from Jordan Norway, “Blue Stratos” from parfum blue UK and also launched its very own brand “XM” into the Indian market. In 2001, MCPL was given the exclusive rights to manufacture and market ”Old Spice” under a license agreement from P&G for 10 years. With massive strength and market knowledge, MCPL quickly achieved a 10million USD turn over and had doubled the sales at that time ....

  2. BRANDS CURRENTLY DISTRIBUTED

  3. MCPL DISTRIBUTION STRENGTH • MCPL today covers a total of 230,000 outlets • Through 800 Stockiest / distributors • 29 C&F Depots all over the Country.

  4. MCPL today covers a total of 230,000 outlets. • Through 800 Stockiest / distributors. • 29 C&F Depots all over the Country.

  5. MCPL DISTRIBUTION STRENGTH • These outlets are covered by: • 300 company sales representatives • 24 Area Managers • 4 Regional Managers • 1 National Sales Manager • 1 KAD (Key Account Manager)

  6. MCPL DISTRIBUTION STRENGTH Apart from the normal crowded and competitive retail outlets, we formed an entirely new distribution network in October 2011 that would service the Saloon and beauty parlours directly in which we have launched a range of skin whiteners and facial treatment kits. In this new division in the company we employ more than 100 sales people and are available in more than 50,000 salons across the country. MCPL is a family owned business, run by professionals with all India coverage who are very proud to be the 93 Ceuta Healthcare partner for India.

  7. BLUE STRATOS MCPL has recently acquired the right for the legendary British brand “Blue Stratos” for over 42 countries for Africa, middle east, S.A.R.C and the far east.

  8. CONTACT US Corporate Office: CMM Building, Rua De Ourem, Panjim, Goa - 403001 Tel: +91 832 2420282, Fax: +91 832 2423871 Marketing Office: 319 & 322, 3rd Floor, Bldg. No. 2, New Sonal Link Industrial Premises, KanchPada, Link Road, Malad (W), Mumbai - 400 064. Tel : 022 - 42955281/82/83/84 28805239/28805214 UAE Office: MCPL FZE, Po box No. 49228, Office No E-71G-37, Sharjah, United Arab Emirates. www.mcplonline.com

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