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Use the scroll bar on your browser to step through the presentation. Our Team. We combine experience in psychology, education and training, business management, sales, marketing, and computer technology. We have the “appropriate” scientific and business credentials.

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  1. Use the scroll bar on your browser to step through the presentation.

  2. Our Team • We combine experience in psychology, education and training, business management, sales, marketing, and computer technology. • We have the “appropriate” scientific and business credentials. • We are personally committed to engaging with our clients in a learning process to help them achieve their goals.

  3. What We Do • We assist clients in the design, implementation, and analysis of research studies, and in developing action plans based on the research. • We have been able to help a number of clients get closer to their aspirations.

  4. Three Levels of Research An angry customer calls Event We receive an average of 14.6 complaints per day... Pattern What is it about our organization that is creating this pattern? Structure

  5. We Must Understand Your Aspirations What are the dynamics of your business? What are the demands of your position? How is your world changing? What are your greatest aspirations? What are the obstacles to success?

  6. You Need Research If... • You suspect that events are forming a pattern, but are not certain. • You are aware of a pattern and need to change it, but are not clear about the structure that causes it. • You are about to embark on a change process and need a baseline.

  7. We Attempt To Fit The Method To The Need • Get beyond the patterns. You care more about understanding what might cause the customer to defect than whether she is “satisfied.” Use appropriate and cost-effective methodologies (automation, use of samples where possible). • Meet the scientific requirements. Don’t use quantitative methods where qualitative methods are sufficient.

  8. We Believe That Our Experience With Analysis Is Important • Important discoveries are often missed by failure of analysis. • Tabulation is not analysis. • There is no algorithm for analysis. • The job of analysis is to understand the dynamics of the system. • Without this, it is difficult to get leverage. • Leverage is key to efficient and effective action planning.

  9. Abbott Laboratories Alpha Therapeutics Exxon Eastman Kodak eBay Epicor GE Hewlett-Packard Huntsman Chemical IBM ImproveNet Intel Lawrence Livermore National Laboratory Merck Nestlé Pioneer Platinum Technologies Rhone-Poulenc Sears Sunoco Trane Xerox Our Clients Include:

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