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E-Business and E-Marketing Proposal “YOU DESERVE WHAT YOU DREAM” Date: 5 th April 2009 Time: 2pm Venue: DKG 2/3, North

E-Business and E-Marketing Proposal “YOU DESERVE WHAT YOU DREAM” Date: 5 th April 2009 Time: 2pm Venue: DKG 2/3, Northern University Of Malaysia (UUM) By: Stephanie Ng, J.M. Ko , C.Y. On. Presentation Outline. 1. Business Introduction 2. Situational Analysis

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E-Business and E-Marketing Proposal “YOU DESERVE WHAT YOU DREAM” Date: 5 th April 2009 Time: 2pm Venue: DKG 2/3, North

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  1. E-Business and • E-Marketing Proposal • “YOU DESERVE WHAT YOU DREAM” • Date: 5th April 2009 • Time: 2pm • Venue: DKG 2/3, Northern University • Of Malaysia (UUM) • By: Stephanie Ng, J.M. Ko, C.Y. On

  2. Presentation Outline • 1. Business Introduction • 2. Situational Analysis • 3. Strategic Planning • 4. E-Business Model • 5. E-Marketing Objectives • 6. E-Marketing Strategies • 7. Budget • 8. Why YOU should invest in our ideas.

  3. 1. Business Introduction • What? • Online home interior design customisation • Also provide renovation and building services • A unique offering of fengshui services • Not limited to house only, also accept office design, renovation and building. • Why? • More people are getting their belongings customised • More technology savvied people • Advancement of dot com business in this era • Where? • Operating within Malaysia in the initial stage • Targets urban areas such as main cities • When? • Will start operation after securing sufficient funds in a favourable environment (PEST)

  4. How?

  5. 2. Situational Analysis

  6. 3. Strategic Planning Segmentation/Targeting • 3.1 Demographic targeting 3.1.1 Gender • Men and women • decision maker of the house, creative 3.1.2 Income • Upscale(over RM55, 000 per year)and middle income (RM33, 000 to RM55, 000 per year). • Target mostly upscale customers- customisation always come with a cost

  7. 3.1.3 Education • educated people • internet and technology savvied 3.1.4 Age • late generation Y (27-30 years old) and generation X (31-48 years old), • most of these people are internet savvied, have a stable career and have their own income.

  8. 3. 2 Geo-demographic Targeting • urban areas such as Kuala Lumpur, Penang, Selangor and Putrajaya • diplomats and ambassadors from every country also live around K.L area • renovate their houses to bring a touch of their own home concept to remind them of their home country. Innovators • target the innovators within our target markets as these people will be among the first who will be willing to try out our service. • have to change the values and beliefs of the consumers and introduce them to the online business of its kind.

  9. 4.2 Differentiation • Augmented Service • Provide fengshui services in addition to our core business which is designing, renovating and building. • authentic good FengShui arrangement helps people everywhere for the enhancement of life-path regardless their religious, belief & way of life. • Customers to co-design their dream house • Provide software which enables them to do simple design virtually- use within our website after registering

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