Unit 8 It Pays to Advertise

1. Unit 8It Pays to Advertise

2. Vocabulary

3. 學英語是有利的。[It pays (sb) to VR..] • It pays to advertise. 我們/在報紙裡/登廣告。(~ in sth) 這公司/在廣告/他們的新產品 (~sth)

4. advertisement n. • It pays to advertise. 我應該/放個廣告/在我的部落格上.(put an ~ on sth) advertising n. 你要有創意/才能在廣告業工作。(work in ~)

5. Paragraph 1

6. In the 1980s, the staff working for Nike had a problem. 這間醫院有兩百位員工。 (a staff of +數字)

7. They were struggling against their main competitor, Reebok,… 這超市/在這裡/沒什麼強大的對手。(serious ~)

8. They were struggling against their main competitor, Reebok,… compete v. 你能/跟大陸學生/競爭/嗎？(~ with/against sb) competition n. 我不想，但是他們/在跟我們競爭。(be in ~ with sb)

9. One day in a meeting, one of their advertising agencyemployees was telling the Nike managers how much he admired their company. 我打電話給/旅行社/訂了一張/到Moscow的機票。(travel ~ / book v. ) agent n. 這代理商/處理/所有Nike的業務/在台灣。

10. One day in a meeting, one of their advertising agencyemployees was telling the Nike managers how much he admired their company. employ v. 這大學/聘任Mr.William/去教生物。(~ sb / biology n.)

11. One day in a meeting, one of their advertising agencyemployees was telling the Nike managers how much he admired their company. employer n. 我老闆很照顧我們。

12. One day in a meeting, one of their advertising agencyemployees was telling the Nike managers how much he admired their company. unemployed adj. 他現在沒工作。

13. One day in a meeting, one of their advertising agencyemployees was telling the Nike managers how much he admired their company. 我敬佩Laura/由於她的勇氣和決心。(~ sb for sth) admiration n. 我很敬佩Obama。(have great ~ for sb)

14. "You Nike guys, you just do it," he said.

15. They had just found the perfect advertising slogan!

16. Paragraph 2

17. This new slogan, "Just Do It," helped make Nike a big international company, and it has been used by Nike ever since. 英文是一個國際語言。

18. This new slogan, "Just Do It," helped make Nike a big international company, and it has been used by Nike ever since. (S +have Vpp.. ever since +時間點) 自從/2005以來，Facebook就一直流行。 自從/那時開始，我就一直愛著你。 (S +have Vpp.. ever since +S+Ved) 自從/我認識你，我就一直愛著你。

19. It is a slogan which is full of determination and passion. 當/人們/秉著熱情/在說話時，我們會/認真對待他們。(take sb/sth seriously)

20. Because of this slogan, Nike sold more sneakers and increased its marketshare within a year. 這咖啡店/提高了/它飲料的/售價/達20%。(by +數字) 我的公寓/增值了。(~ in value) increase n. 學日文的人/數量/有增加的趨勢。(There is an ~ in ..)

21. Paragraph 3

22. Good slogans can remain in people's memories for decades. 他/很努力, 但是,他的老問題/還是在。 我的狗/仍躺在地上。

23. Good slogans can remain in people's memories for decades. 我/沒有/太多的/童年記憶。 (childhood ~) 她很會記名字。 (have a good ~ for sth) memorize v. 他把整張地圖都背了下來。

24. Some are creative. Others are persuasive. Still others are funny. 那個男的/非常有說服力/以致於/我相信任何他說的話。(so…that S+V..) persuade v. Adrian/試著/說服Lynn/跟他一起/去那個宴會。(~ sb to VR)

25. One example of a very successful slogan is "Finger lickin' good." 我的狗舔了我的臉。

26. Instead, it reminds people that this fried chicken is so good that they will want to lick their fingers after they have eaten it. 你讓我想起我媽。(~ sb of sth) 這雨/讓我想起/我沒有雨傘。(remind sb that S+V..)

27. Next example of an advertising slogan was created by a cosmetics and beauty company.

28. Another persuasive slogan is "Be the first to know," from an advertisement for a news network. Facebook是一個很受歡迎的社群網路。(social ~)

29. This slogan shows that the news network always gives the latest news to its audience. 受歡迎的電視節目/總是/吸引/一大群觀眾。(a large ~)

30. One more example of the slogans that have stood the test of time is from a chain of florists; it goes, "Say it with flowers." 真相/經得起時間的考驗。

31. People have flowers sent for many reasons, but no matter what the message might be, this slogan says that flowers are an ideal way to express something from the heart. 我(打電話)找不到他，所以我留訊給他。(leave sb a ~) 我打從心底/對她表達謝意。(from the bottom of one’s heart)

32. Paragraph 4

33. On the surface, this makes no sense because our fingers do not walk! 這個制度/表面下/有很多問題。 (system) 這人行道/表面/很滑。(sidewalk n./ slippery adj.) 你講的東西/沒道理(無法令人理解)。(What…)

34. Structure

35. Paragraph 1

36. In the 1980s, the staff [working for Nike] had a problem. 在公園裡慢跑的/那個女孩/是我姊。1. (N+Ving)2. (N +who S+V)

37. They were struggling against their main competitor, Reebok, … 這兩家公司/彼此爭戰。(現在式)

38. …one of their advertising agencyemployees was telling [the Nike managers] [how much he admired their company]. 跟我說/實話。 跟我說/你多麼愛我。

39. Suddenly, all the managers and other employees stopped talking and looked at one another. 別再抱怨了！ 這兩個人/不跟彼此說話。 這三個人/不跟彼此說話。

40. Paragraph 2

41. This new slogan, "Just Do It," helped make [Nike] [a big international company], 你能/幫忙/洗碗嗎？ 微笑/使她成為/一個受歡迎的人。

42. It is a slogan [which is full of determination and passion]. 這是一篇充滿感情的文章。

43. Paragraph 3

44. Some are creative. Others are persuasive. Still others are funny. 當代名詞 ：some/others/still others 當形容詞：some +Ns / other+Ns / still other +Ns) 有的狗是黑的。有的狗是黃的。還有狗是白的。

45. Naturally, it doesn't mean that people should put their fingers in their mouths. 當然，人都希望被愛。

46. Its slogan says, "Because you're worth it." 別在這上面花時間。不值得。

47. This not only[means that women should treat themselves well]but also[implies that the company's beauty products can make women look younger and more attractive]. 我不但去血拼而且還看了一部電影。

48. This not only means that women should treat themselves well] but also implies that the company's beauty products can make [women] [look younger and more attractive]. 這鞋子/讓我/看起來/高一點。

49. One more example of the slogans [that have stood the test of time] is from a chain of florists; 漢堡王/是一個/有名的/連鎖/速食餐廰。

50. People have flowers sent for many reasons,… have +N + Vpp (讓某人/某物/被…) 我/明天/要把車送修。(fix v.) 他/每個月/剪頭髮。(cut v.)