1 / 10

MARKETING COMMUNICATIONS

MARKETING COMMUNICATIONS. Name Of the Student Name Of the University. OVERVIEW STRATEGIES OF INTEGRATED MARKETING. Education Entertainment Systems Messages Tools Activities Information. DEMOGRAPHICS OF CLIENT MARKET. Identifying the Target Audience. WHO? WHERE? WHAT? HOW MUCH?

fawzi
Download Presentation

MARKETING COMMUNICATIONS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MARKETING COMMUNICATIONS Name Of the Student Name Of the University MARKETING COMMUNICATIONS

  2. OVERVIEW STRATEGIES OF INTEGRATED MARKETING • Education • Entertainment • Systems • Messages • Tools • Activities • Information MARKETING COMMUNICATIONS

  3. DEMOGRAPHICS OF CLIENT MARKET Identifying the Target Audience • WHO? • WHERE? • WHAT? • HOW MUCH? • FORM – CHANNEL – PERIOD OF TIME • WHAT WAS IT? Choice of Communication Channel Message Budget Communication program design Monitoring & Evaluation MARKETING COMMUNICATIONS

  4. MARKETING CAMPAIGN TO TARGET AUDIENCE Brand’s Credibility & Visibility: • Beliefs, • Ideas, • Attitudes, • Advertisement, • Impressions & Actions - regarding a product MARKETING COMMUNICATIONS

  5. DELIVERING MESSAGE TO PROMOTE CAMPAIGN • Message Source • Message Format • Message Criteria • Message Structure • Message Style • Message Content MARKETING COMMUNICATIONS

  6. Informing Reminding Target Audience PLC Stages: Introduction Early Growth PLC Stages: Maturity Persuading PLC Stages: Growth Maturity GOALS AND TASKS OF PROMOTION MARKETING COMMUNICATIONS

  7. Action Desire Conative (doing) Interest Affective (feeling) Attention Cognitive (thinking) THE “AIDA” CONCEPT MARKETING COMMUNICATIONS

  8. FIVE FINGER STORY • Promotion • Personal Selling • Direct Marketing • PR & Publicity • Advertising MARKETING COMMUNICATIONS

  9. CONCLUSION • Marketing Strategies • Marketing Communication • Public Relations • Advertising • Communication Techniques MARKETING COMMUNICATIONS

  10. REFERENCES • John Egan (2007), Marketing Communications, British Library Catologing-in-Publication Data, ISBN = 1844801217. • David Po-Chedly (2001), Client Management Relationship, Human Resource Development Press, ISBN = 0874256372. MARKETING COMMUNICATIONS

More Related