260 likes | 389 Views
Facebook Fundamentals Debbie Harris . Some Quick Facebook Stats. Global Audience 838,198,660 U.S. Audience 156,820,080 Female Audience U.S. 55% 85,334,520 Male Audience U.S. 45% 69,906,140 Las Vegas/Henderson/No. Las Vegas 881,420 (over 21 Male and Female)
E N D
Some Quick Facebook Stats • Global Audience 838,198,660 • U.S. Audience 156,820,080 • Female Audience U.S. 55% 85,334,520 • Male Audience U.S. 45% 69,906,140 • Las Vegas/Henderson/No. Las Vegas • 881,420 (over 21 Male and Female) April 11, 2012 AllFacebook.com
The Facts are the Facts • People are spending more of their online time on Social Media than anywhere else • Facebook is the number 1 social media site • People are Engaging with brands they like • People are Sharing about brands they like • Photos and videos are excellent for Facebook Sharing • Let your customers help grow your Facebook Page
Insights on Timeline • Total Likes – Unique people who LIKE your page • Friends of Fans – Number of unique people who were friends with people who LIKED your page as of 5/14/12 • People Talking About – Created any content regarding your page; LIKES, Shares, Posts, Comments, etc. • Weekly Total Reach – Number of unique people who have seen any content about your page includes Ads and Sponsored Stories
How to Get Started • Set up a Personal Profile Page and be sure to set your Privacy Settings • Set up a Business Page on Facebook • Tell everyone you have a Facebook page • Signs in Establishment • URL address on any emails • URL on any printed advertising • Have your page Graphically Designed and Formatted for Timeline • Post everyday – this can be done in under 15 minutes • Share photos and videos on Facebook
There’s More • You can collect email addresses on your Facebook page • You can run Contests – must be done on 3rd party applications • Encourage customers to Share pictures and videos • Highlight specials, i.e. Ladies Night, etc.
Remember: Social Media is a Marathon not a Sprint But like any race You must first get started Don’t risk becoming irrelevant – get started NOW!