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Strategies for Successful Publication

Strategies for Successful Publication . James Murphy 莫子傑 Editorial Director, Greater China Research Communications John Wiley & Sons. Improving your paper’s chances for acceptance. Three critical aspects: Know the journals in your community Communicate your paper’s relevance

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Strategies for Successful Publication

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  1. Strategies for Successful Publication James Murphy莫子傑 Editorial Director, Greater China Research Communications John Wiley & Sons

  2. Improving your paper’s chances for acceptance Three critical aspects: • Know the journals in your community • Communicate your paper’s relevance • Promote your published research

  3. Knowing your Journals - Wiley Journals in your Area -

  4. Founded in 1807, New York City More than 5,000 staff worldwide Headquarters: Hoboken, New Jersey, USA About Wiley

  5. Wiley’s Position in Scientific Communication • 800+ societies • 1,500+ journals • 4,000,000+ articles • 40,000 active titles, 12,000+ online books • 450+ Nobel Prize winners

  6. Top Quality Journals – 2012 JCR • 1,192 (77%) have Impact Factors • 25 are no. 1 in their category • 264 are top 10 in their category

  7. Oncology

  8. Hematology

  9. Allergy & Immunology

  10. Allergy & Immunology cont

  11. Biochemistry & Molecular Biology

  12. Microbiology

  13. Cell Biology

  14. Biotechnology

  15. The Impact Factor Balance Your success depends on knowing more than a journal’s IF!

  16. Knowing your Journals - Selecting and Following -

  17. Selecting Your Key Journals • Look beyond impact factor • Reputation & editorial board • Rejection rates • Peer review time • Relevance to your topic • Review the Aims and Scope • Read the Instructions for Authors • Scan titles and abstracts • Subscribe to e-Table of Content alerts get to know the journal!

  18. Rejection Rates for Wiley Journals

  19. Communicate your paper's relevance

  20. Communicate Effectively http://wileyeditingservices.com

  21. Communicate your paper’s relevance • Write a helpful cover letter • Importance of topic / research results • Significant advances on previous work • Why their journal was selected • Why the journal’s audience will read it • Suggesting referees = faster review • Previous co-authors in past 5 years ≠ referees • Submitted to other journals? • Never underestimate the importance of a good title!

  22. Understand how reviewers evaluate • Relevant? • Important and significant? • Correct methodology? • Data quality? • True/credible? • Length and format? • Communicated effectively? • Feedback and decision • Accept • Accept with minor revisions • Accept with major revisions • Reject Modiified CC Image by Doug Hay www.flickr.com/photos/doughay/5912213441/

  23. Reviewer Comments • If suggestions not incorporated, explain why not • If you disagree with the decision, discuss with editor • Or withdraw your paper and submit to another journal • Comments are submitted in the spirit of scholarly communication – take them in that spirit • Argue with scientific evidence • Address each comment and revision in order Mocking Bird Argument.jpg, CC License by Wikimedia user Chiltepinster

  24. Take Heart: Nobody’s Perfect • Did you have to revise your last paper? 91% Yes • Did the review process improve the quality? 91% Yes • How many journals rejected your last paper before it was accepted? (pie chart)  • Peer Review Survey 2009: Preliminary Findingssenseaboutscience.org.uk

  25. Promote your research

  26. Maximize the impact of your research From “Maximize the impact of your research paper” by Jaslyn Tan

  27. The Importance of SEO • Wiley Online Library is one of the most highly visited scientific web sites • Wiley has a robust SEO strategy, with research content highly ranked and visible in search results • Authors play a crucial role in article-level SEO http://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdf

  28. Search Engine Optimization • Ensure relevant keywords are included in the title, preferably in the first 65 characters • Repeat your keywords 3 – 4 times throughout the abstract in a natural, contextual way. Don’t go overboard!

  29. More Examples http://authorservices.wiley.com/bauthor/seo.asp

  30. More Examples http://authorservices.wiley.com/bauthor/seo.asp

  31. Search Engine Optimization • Use headings throughout the article to signal structure and content to search engines; use keywords if appropriate • Look up specific keywords in ISI or Google’s Keyword Planner, orRankCheckerto find out which search terms are popular. http://adwords.google.com/ko/KeywordPlanner/Homehttp://tools.seobook.com/firefox/rank-checker/ • Include at least 5 keywords and synonyms in the keyword field http://exchanges.wiley.com/blog/2013/07/23/search-engine-optimization-and-your-journal-article-do-you-want-the-bad-news-first/ http://exchanges.wiley.com/blog/2013/10/29/seo-part-ii-keywords-and-lady-gagas-sunglasses/

  32. Use Social Media Share your paper via email and social media From “Maximize the impact of your research paper” by Jaslyn Tan

  33. Sign-up for E-Alerts http://olabout.wiley.com/WileyCDA/Section/id-404511.html

  34. Disseminate Your Work • Send 10 free PDF files to your colleagues to enhance discoverability From “Maximize the impact of your research paper” by Jaslyn Tan • Add a link to your article on your email signature line and link through to the Abstract. P.S…. • Add links to your articles on your own website, your institution’s site or repository, bulletin boards, discussion lists, blogs, etc.

  35. Improving Citations • Self-citation – cite the journals in which you have published in - only for relevant articles! • Cite the right time window – last 2 years citation are more relevant. • Be consistent – Use your full name and standard institution name to assure easily identifiable citations to your works. From “Maximize the impact of your research paper” by Jaslyn Tan

  36. Resources • WileyChina.com • Search Engine Optimization: For Authorshttp://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdfhttp://authorservices.wiley.com/bauthor/seo.asp • Writing Scientific Research Articles: Strategy and Steps, 2nd Edition, Margaret Cargill, Patrick O'Connor, May 2013 • How to Write a Paper, 4th Edition edited by George M. Hall (Editor), February 2008, Wiley-Blackwell • How to Write a Successful Science Thesis, by William E. Russey, Hans Friedrich Ebel, Claus Bliefert, August 2006, Wiley-VCH • The Art of Scientific Writingby Hans Friedrich Ebel, Claus Bliefert, William E. Russey, April 2004, Wiley-VCH • Writing a Paper by George Whitesides, Advanced Materials (available on http://materalsviewschina.cn)

  37. Wiley China Blog http://blog.sciencenet.cn/u/WileyChina

  38. Improving your paper’s chances for acceptance Three critical aspects: • Know the journals in your community • Communicate your paper’s relevance • Promote your published research Thank You! Questions?

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