Enhancing Supply Chain Value: Key Strategies for Success

1. Adding Value through the Supply Chain: The Missing Link? Mathew Thompson

2. Globalisation and Traceability • Importance of Effective Supply • Effective Technology Content

3. The times are a changing - and the pace of that change is very fast, so unless you are growing with it, it is unlikely you will survive

4. … is giving “inter-dependence”and “inter-connectiveness” Globalisation & Traceability

5. Perishable Products - cost of production remains consistent - opportunity to supply is variable Therefore failure to supply results in lost revenue Market Potential

6. Failure of Effective Supply • -Dioxin Incident • Sudan I Dye • Foot & Mouth • BSE Importance of Effective Supply

7. Analysis of the Existing Supply Chain Missing Link Importance of Effective Supply

8. Importance of Effective Supply

9. Importance of Effective Supply

10. Assess QA Product on the Market • Feedback Reports to Source • Specific Product and Supply Chain Trials Run • Same Day Response • Problems Identified • Quick and Accurate • Supported the Diary System • Laboratory Test Confirmation Market Surveillance

11. Typical Problems Identified Market Surveillance

12. 20 Days Shelf Life                     Flowers on the Island 17 Days Shelf Life                    Growers storage Market Information Feedback Loop Flowers transported to UK depot 15 Days Shelf Life                    Flowers are transported to market Factors Time Temperature Handling Pest & Disease Water Quality Stem Quality Score Modelling ATP Work Flowers are sorted against invoice (and conveyed to Wholesaler) Collate Orders Product Displayed Stock take of Product 13 Days Shelf Life                    Additional Product Storage Retailer / Customer Importance of Effective Supply

13. Success of Effective Supply • Market Economics • Supply & Demand Matched • Improved Quality • Increased Knowledge • Use of Feedback Information • Ability to Trace Importance of Effective Supply

14. Business Impact Example of Supply and Demand Information Importance of Effective Supply

15. Supply Relationships between Various Types of Food Businesses Food processor / manufacturer Auction Hall Source Customer “Seller” Importance of Effective Supply

16. Reducing the Risk In-process Automatic Inspection Risk Management & HACCP Process Improvement Raw Material Monitoring To Leap-Frog Risks Process Innovation Product Innovation How Technology May Help

17. Benefits - Information Service Design Design Decision Precise Accurate Reliable Timely Information Diary Audit System Telesales How Technology May Help

18. If something goes wrong, are we sure that we can identify all affected product? “…have we done all we can…” “…to become price makers rather than price takers.” The Philosophy

19. Ensure business opportunities are market led • Strategically Drive Up Sale Price • Promote the Identity of Quality Assured Product • Improve Product Returns for the Chain • Improve Strategy for Supply and Demand Picture • Market Knowledge Prove you have “controlled it” Conclusions