Persuasive elements

1. Persuasive elements Vocabulary & Techniques

2. Vocabulary for Persuasion Fact • A statement which can be proven to be true. • My friend has 6 fingers on her left hand! • That picture was painted by Picasso • Our group will stop in Denver for the night. • The score of the game was 63 to 41.

3. Vocabulary for Persuasion Opinion • Something that you believe or prefer. Not based on facts. • Diet Coke is the best pop. • Her house is really beautiful. • He is the nicest boy in this class. • The Chiefs are better than the Vikings

4. Vocabulary for Persuasion Bias • To show prejudice for or against – to favor or dislike. • His brother was a mess, so I’m sure he’s just as horrible! • My daughter is the best singer and should have the lead part in the musical.

5. Vocabulary for Persuasion Propaganda • Spreading of ideas or rumors to help or injure a cause. One-sided communication to influence people’s thinking. • Vote for Mr. Chavez! He always protects the working people and will fight for you! • Vote against Mr. Chavez! He has already increased taxes and hurt middle class Americans.

6. Vocabulary for Persuasion Stereotype • A very simple opinion of an entire group of people. (Judging a person solely based on race, gender, profession, amount of money etc..) • Kindergarten teachers are…. • People from Switzerland …. • Presidents always…. • All Chinese people…

7. Techniques of Persuasion Bandwagon • A technique that encourages you to do what everyone else is doing – follow the crowd. This technique makes use of ones desire to be part of the crowd. • ALL kids are wearing Lucky jeans. • Everybody’s going to the game Friday night. • Nobody likes having a curfew.

8. Techniques of Persuasion Citing statistics: • Using statistics to prove a point or sell a product. • 97% of Dentists recommend this toothpaste • Using Red Bull increases your energy by 93%. • 94% of readers agree; Snuggies are the best!

9. Techniques of Persuasion Testimonials • Famous people, or someone you respect or like, claims that something is good or advertises or promotes a product or idea, even though they are not experts. • A professional football player claims a particular deodorant is the best. • A famous actress claims she uses a particular hair color brand.

10. Techniques of Persuasion Glittering Generalities • Uses words that have favorable meanings (or fancy-sounding/scientific words) to make a product sound better than it is or an idea sound like a fact when it isn’t. • A movie is called the “number one movie in America.” • Snack food is described as “wholesome and nutritious.” • A face cream states that it can “erase years” from your face. • “Many people believe…” (How many people? Who are these people?)

11. Techniques of Persuasion Emotional Appeal • Words or images that appeal to the audience's emotions are used such as fear, anger, joy, desire for success, etc. • What would you do if all your possessions were lost in a fire? Get the Save-All Fireproof-Safe and protect your valuables. • Buying a Smith Brand Smoke Detector could save your life. • Maxes Money-Making Secrets can make you rich.

12. Example #1

13. Example #2

14. Example #3

15. Example #4

16. Example #5

17. Example #6

18. Example #7

19. Example #8

20. Answers!!! #1 – Bandwagon (All REAL men buy Macs, so should you!) #2 - Glittering generalities – “undeniably satisfying!” What will be so satisfying…never explained!!) #3 - Emotional Appeal – scaring you into NOT using meth. #4 - Testimonial - Weight Watchers worked for Jennifer Hudson, it will work for you too! #5 - Citing Statistics – 100% of user reduced gingivitis! #6 - Glittering generalities – “The advantage is undeniable” The “advantage” is never explained. #7 – emotional appeal – “When you buy an animal you actual kill an animal”…you don’t’ want to kill a helpless animal – do you?!?!? #8 – bandwagon – 99 billion people eat McDonalds, so should you!