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Social Media in the Navy

National Navy League Convention Saturday, October 29, 2011. Social Media in the Navy. The state of media. The internet has surpassed newspaper and radio as Americans’ main source of news— and is quickly gaining on television

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Social Media in the Navy

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  1. National Navy League Convention Saturday, October 29, 2011 Social Media in the Navy

  2. The state of media • The internet has surpassed newspaper and radio as Americans’ main source of news—and is quickly gaining on television • If the U.S. Navy Facebook page were a newspaper, it would have the circulation of the 12th largest newspaper in the country!* • The “big Navy” social media presence has more of a reach than the New York Post, Chicago Tribune, Houston Chronicle, and Philadelphia Inquirer* • *http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_States_by_circulation

  3. The state of media No matter the age, our audiences are consuming online media more than television

  4. The state of media Source: Nielson Social Media Report, http://blog.nielsen.com/nielsenwire/social/

  5. Navy social media ecosystem

  6. You can’t surge trust Operation Unified Response Millington Flood Operation Tomodachi Over 6,000 views

  7. “We’ve burned the boats!”

  8. Adding value to the conversation Who are your stakeholders? What do they want to discuss? How do they want to engage with you? How will you drive conversation around your key initiatives? Veggies: Key messaging & leadership priorities Regardless of the type of content we serve our communities, it’s always: Timely Unique Relevant Candy: Relevant, but interesting and fun content that engages audience

  9. Being authentic builds trust among audiences

  10. Creating memorable experiences tells the Navy story in compelling way

  11. Showing and telling America why we need a Navy increases sharability

  12. How can we work together? …it’s a two-way street! Expanding the Partnership…. Continue to repurpose shareable content from Navy Become a Navy champion Join the Navy conversation Create content + venues that Navy can share

  13. Resources • View examples from Navy commands and guidance from CHINFO: • http://www.slideshare.net/usnavysocialmedia • Review social media best practices for non-profits and member-based organizations: • http://www.bethkanter.org/welcome/ • http://blog.weblinkinternational.com/blog/technology-for-member-based-organizations/ • http://www.linkedin.com/answers/non-profit/non-profit-management/NNP_MGM/639437-3128408 • http://www.connect2amc.com/uploads/files/11socialmediahandbook.pdf • http://www.socialsignal.com/blog/alexandra-samuel/best-practices-for-non-profits-using-web-2-0 • http://www.slideshare.net/wildapricot/social-media-best-practices-for-nonprofit-public-sector-organizations-presented-by-jay-moonah-from-wild-apricot Join the USNavy conversation:

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