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Realising Export Opportunities

Discover export opportunities in the Australian horticulture sector, exploring current trends and markets from the 2014/15 statistics handbook. Learn about key factors impacting exports, such as brand loyalty, online trade, and demographics in Asia and the Middle East. Find out what Australia excels in and the strategies needed for successful exports, including quality assurance, collaboration, and market readiness assessments. Explore resources, market research, financial considerations, logistics, and production aspects crucial for a successful export venture. Contact Claire McClelland for further information.

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Realising Export Opportunities

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  1. Realising Export Opportunities State Horticulture Update 2017

  2. Current Exports 2014/15 Australian Horticulture Statistics Handbook

  3. Current Exports

  4. Picking Winners?

  5. Current Export Markets - Vegetables

  6. Shopping & Demographic Trends Asia • Strong brand loyalty • Growth of on-line trade (particularly important channel for fruit) Middle East- Much younger age average than western developed countries • Large expatriate populations

  7. What are we good at? • Reputation • Scale • Geography • Seasonality • Culture

  8. What do we need to do? • Quality & Quality Assurance • Supply chain • High customer service levels • Collaboration • Products that the customer needs • Branding, labelling and marketing

  9. Export Readiness • Target MarketWhat market research have you done? • Your ProductIs it acceptable as it is?What’s your pitch? • MotivationWhy do you want to export? • Your BusinessHow’s your track record domestically?Can you meet deadlines?Resources?

  10. Why does it matter?

  11. Export Readiness • MarketingWebsite?How do you feel about travel? • FinancesHow healthy is your bank account?Grants or Loans? • LogisticsAir or Sea?Price? • Your ProductionWhat’s your availability/seasonality?

  12. How well do you know the Department of Agriculture? • Have you done your paperwork? • Learn about MICoR and market access

  13. Vegetable Market Access

  14. Vegetable Market Access

  15. So what does anopportunity look like?

  16. Resources • vegetablesWA • Other industry bodies (State and National) • Austrade & Tradestart • Other growers Claire McClelland0477 477 044claire.mcclelland@vegetableswa.com.au

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