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What is the cloud?

What is the cloud?. FOSTER Tech TREK BOOTCAMP. Cloud computing 101. What does it mean to be “in the cloud”? Highly scalable & redundant distributed computing Private v. Public Cloud Considerations Purpose/ Business Need Security/ Compliance Pricing/ Billing.

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What is the cloud?

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  1. What is the cloud? FOSTER Tech TREK BOOTCAMP

  2. Cloud computing 101 • What does it mean to be “in the cloud”? • Highly scalable & redundant distributed computing • Private v. Public Cloud • Considerations • Purpose/ Business Need • Security/ Compliance • Pricing/ Billing

  3. IaaS: Infrastructure as a Service • Definition: • Infrastructure-as-a-service (IaaS) is highly standardized selective computing functionality — such as compute power, storage, archive, or other basic infrastructure components — provided over the public Internet through a utility pricing and delivery scheme. • The underlying computing resources are shared among a large number of users and hosted by the IaaS provider. • Example:

  4. PaaS: Platform as a Service • Definition: • Platform-as-a-service (PaaS) represents a complete pre-integrated platform offering for the development and operations of general purpose business applications. • Example:

  5. SaaS: Software as a Service • Definition: • Software-as-a-service (SaaS) pertains to standard software application functionality delivered over the public Internet and provided through a usage-based pricing model. • The underlying application resources are shared among a large number of users. • Example:

  6. Questions? • Resources: • Foster Business Library (http://www.lib.washington.edu/business/) • Forrester • Gartner • IDC Source: Forrester – Sizing The Cloud, April 21, 2011

  7. Smartphone & Applications Pooja Tripathi

  8. Agenda • Mobile 101 • OS, OEM, Service Provider, Apps • Mobile Applications 101

  9. Smartphone 101 Service Provider A T & T Verizon Sprint T-Mobile Original Equipment Manufacturer (OEM) Samsung, Nokia, HTC, Apple A phone that makes you smart Worldwide smartphone market: 42.1% year-over-year growth Operating System (OS) Android, iOS, Windows, Blackberry Applications (Apps) Still counting…

  10. Original Equipment Manufacturer (OEM) Kevin Restivo: Samsung employs a 'shotgun' strategy wherein many models are created that cover a wide range of market segments. Apple, in contrast, offers a small number of high-profile models.  Src:  IDC Worldwide Mobile Phone Tracker, July 26, 2012

  11. Operating System (OS)Android & iOS powered 85% of all smartphones Src: IDC Worldwide Mobile Phone Tracker, August 8, 2012

  12. Service ProvidersAT & T and Verizon control more than 70% of American smartphone market Jargons used in the industry: • Plans- Postpaid, Prepaid plans • SMS: Short Message Service • Handsets, Subsidy on Phones • VoIP: Voice Over internet protocol • ARPU( Average Revenue per User), Net Adds, Churn rate • 2g, 3G, 4G Src: Chetan Sharma Consulting: US Wireless Market Update Q2 2012

  13. Telecom ProvidersHigh Speed -> More Spectrum

  14. Top 3 Mobile content usage driversTexting, Downloading apps and browsing

  15. Mobile Applications 101 Free Apps Account For 89% Of All Downloads; Most Of The Rest Under $3; iOS Store Biggest Of Them All • Wiki defn: A software application designed to run on smartphones, tablet computers and other mobile devices • Available on: • App store (iOS), • Google Play (Android), • Marketplace (Windows), • Blackberry app world • By 2016, Gartner is predicting the mobile app market will see almost 310 billion downloads, with 93% of those free apps.  • Angry Birds was downloaded 6.5 million times on Christmas day alone in 2011

  16. Build simple, easy to use apps that drives user engagement

  17. Know the Buyer behavior • Identify a Unique value proposition for customer segment • Invest in mobile analytics and surveys • Track Customer acquisition rate, New users • Stickiness through Customer engagement rate, Active Users • Conversion Funnels • Factors that may determine downloads: • Quality and reliability of app • Ratings • Downloads • App store reviews • Reachability and Availability on multiple OS’s • Monetization: • Free • Freemium • In-app purchases, • Subscriptions • Advertising

  18. One of the factors that will drive the adoption of Microsoft surface will be the catalogue of apps that Windows marketplace can offer!

  19. Thank You

  20. Digital Entertainment

  21. Segments & Companies • Video • Audio • Image • Gaming • Digital Publishing?

  22. Significant Concepts Where do you get your music? http://www.businessinsider.com/chart-of-the-day-music-industry-sales-2011-2

  23. Significant Concepts Where do you get your music?

  24. Significant Concepts • Use of Systems • MSFT Yusuf Mehdi says more tan half of the time people are on Xbox Live its to watch videos or listen to music. • Also: “Today households spend an average of 84 hours a month playing games and using other apps on Xbox Live, up 30 percent from a year prior. To compare, the average household watches 150 hours of TV each month.”

  25. Significant Concepts • Blockbusters aren’t just movies

  26. Significant Concepts • Buy Once • Subscription • Freemium

  27. Significant Concepts http://www.slideshare.net/sylvain/gamification-8024454

  28. Major Issues • Monetization, when free is available • iTunes vs. bitTorrent • Photoshop vs. Gimp • DRM vs. Ease of Use • Legality and availability of alternatives • Rising costs of Video Game production vs. home studios • Prevalence of sequels vs. new IP • Globalizing services on the internet • Localization, messaging, and pricing

  29. Thank You

  30. Appendix • http://www.idc.com/getdoc.jsp?containerId=IDC_P1600 • http://www.idc.com/getdoc.jsp?containerId=prUS23638712 • http://www.idc.com/getdoc.jsp?containerId=prUS23624612

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