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What is the cloud?. FOSTER Tech TREK BOOTCAMP. Cloud computing 101. What does it mean to be “in the cloud”? Highly scalable & redundant distributed computing Private v. Public Cloud Considerations Purpose/ Business Need Security/ Compliance Pricing/ Billing.
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What is the cloud? FOSTER Tech TREK BOOTCAMP
Cloud computing 101 • What does it mean to be “in the cloud”? • Highly scalable & redundant distributed computing • Private v. Public Cloud • Considerations • Purpose/ Business Need • Security/ Compliance • Pricing/ Billing
IaaS: Infrastructure as a Service • Definition: • Infrastructure-as-a-service (IaaS) is highly standardized selective computing functionality — such as compute power, storage, archive, or other basic infrastructure components — provided over the public Internet through a utility pricing and delivery scheme. • The underlying computing resources are shared among a large number of users and hosted by the IaaS provider. • Example:
PaaS: Platform as a Service • Definition: • Platform-as-a-service (PaaS) represents a complete pre-integrated platform offering for the development and operations of general purpose business applications. • Example:
SaaS: Software as a Service • Definition: • Software-as-a-service (SaaS) pertains to standard software application functionality delivered over the public Internet and provided through a usage-based pricing model. • The underlying application resources are shared among a large number of users. • Example:
Questions? • Resources: • Foster Business Library (http://www.lib.washington.edu/business/) • Forrester • Gartner • IDC Source: Forrester – Sizing The Cloud, April 21, 2011
Smartphone & Applications Pooja Tripathi
Agenda • Mobile 101 • OS, OEM, Service Provider, Apps • Mobile Applications 101
Smartphone 101 Service Provider A T & T Verizon Sprint T-Mobile Original Equipment Manufacturer (OEM) Samsung, Nokia, HTC, Apple A phone that makes you smart Worldwide smartphone market: 42.1% year-over-year growth Operating System (OS) Android, iOS, Windows, Blackberry Applications (Apps) Still counting…
Original Equipment Manufacturer (OEM) Kevin Restivo: Samsung employs a 'shotgun' strategy wherein many models are created that cover a wide range of market segments. Apple, in contrast, offers a small number of high-profile models. Src: IDC Worldwide Mobile Phone Tracker, July 26, 2012
Operating System (OS)Android & iOS powered 85% of all smartphones Src: IDC Worldwide Mobile Phone Tracker, August 8, 2012
Service ProvidersAT & T and Verizon control more than 70% of American smartphone market Jargons used in the industry: • Plans- Postpaid, Prepaid plans • SMS: Short Message Service • Handsets, Subsidy on Phones • VoIP: Voice Over internet protocol • ARPU( Average Revenue per User), Net Adds, Churn rate • 2g, 3G, 4G Src: Chetan Sharma Consulting: US Wireless Market Update Q2 2012
Top 3 Mobile content usage driversTexting, Downloading apps and browsing
Mobile Applications 101 Free Apps Account For 89% Of All Downloads; Most Of The Rest Under $3; iOS Store Biggest Of Them All • Wiki defn: A software application designed to run on smartphones, tablet computers and other mobile devices • Available on: • App store (iOS), • Google Play (Android), • Marketplace (Windows), • Blackberry app world • By 2016, Gartner is predicting the mobile app market will see almost 310 billion downloads, with 93% of those free apps. • Angry Birds was downloaded 6.5 million times on Christmas day alone in 2011
Know the Buyer behavior • Identify a Unique value proposition for customer segment • Invest in mobile analytics and surveys • Track Customer acquisition rate, New users • Stickiness through Customer engagement rate, Active Users • Conversion Funnels • Factors that may determine downloads: • Quality and reliability of app • Ratings • Downloads • App store reviews • Reachability and Availability on multiple OS’s • Monetization: • Free • Freemium • In-app purchases, • Subscriptions • Advertising
One of the factors that will drive the adoption of Microsoft surface will be the catalogue of apps that Windows marketplace can offer!
Segments & Companies • Video • Audio • Image • Gaming • Digital Publishing?
Significant Concepts Where do you get your music? http://www.businessinsider.com/chart-of-the-day-music-industry-sales-2011-2
Significant Concepts Where do you get your music?
Significant Concepts • Use of Systems • MSFT Yusuf Mehdi says more tan half of the time people are on Xbox Live its to watch videos or listen to music. • Also: “Today households spend an average of 84 hours a month playing games and using other apps on Xbox Live, up 30 percent from a year prior. To compare, the average household watches 150 hours of TV each month.”
Significant Concepts • Blockbusters aren’t just movies
Significant Concepts • Buy Once • Subscription • Freemium
Significant Concepts http://www.slideshare.net/sylvain/gamification-8024454
Major Issues • Monetization, when free is available • iTunes vs. bitTorrent • Photoshop vs. Gimp • DRM vs. Ease of Use • Legality and availability of alternatives • Rising costs of Video Game production vs. home studios • Prevalence of sequels vs. new IP • Globalizing services on the internet • Localization, messaging, and pricing
Appendix • http://www.idc.com/getdoc.jsp?containerId=IDC_P1600 • http://www.idc.com/getdoc.jsp?containerId=prUS23638712 • http://www.idc.com/getdoc.jsp?containerId=prUS23624612