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Mobile telephony applications for business efficiency and the development process in Africa

Mobile telephony applications for business efficiency and the development process in Africa. Raphaël Dard E-Trade Development Unit , ITC. WTO Information Technology Symposium Wednesday 28 March 2007. Mobile phone boom in Africa. Million users, from 1998 to 2005. 120 80 40 0.

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Mobile telephony applications for business efficiency and the development process in Africa

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  1. Mobile telephony applications for business efficiency and the development process in Africa Raphaël Dard E-Trade Development Unit, ITC WTO Information Technology Symposium Wednesday 28 March 2007

  2. Mobile phone boom in Africa Million users, from 1998 to 2005 120 80 40 0 Fixed phone Internet Mobile phone 1998 2005 Source : ITU, 2006

  3. Mobile technology & Western Africa Conclusions of the research included: • Mobiles are the most common IT • Mobile Applications are widespread for leisure,not business • Great potential for development in the Agricultural Sector • Huge need for business and market information

  4. tradeathand affairesmobiles Real-time market information for exporting SME

  5. tradeathand objectives Balance the asymmetrical access to real-time business information Use existing mobile phone networks to increase SME exports Strengthen food suppliers, enabling them to defend their position on their own value chain Generate additional revenues

  6. marketAlerts Local TSI Source: Business opportunities Brief market reports Information on events Content: Sent by: MEBF La Maison de l'Entreprise vous convie au séminaire sur le management de la nouvelle entreprise le 10/04/07 à partir de 15h30 à l'EPC de la CCIA-BF. Coupon exigé De: AffairesMob Rungis du 21.05.2007 MANGUE Kent Mali avion carton Euros le kg moy: 3.00 mini: 2.80 maxi: 3.50 (Source SNM) what does tradeathand provide? marketPrices Marketplace Source: Product prices on foreign markets Content:

  7. tradeathandoutcomes All Burkinabe and Malian fruit and vegetable exporters receivedaily pricequotes from Paris Rungis Market (mango & green beans) 12 Trade Support Institutions, in 3 countries, start to inform exporters with market alerts via a tailored Web-to-SMS application Exporters say they negotiate better deals and improvetheir market approach after analyzing newly available information

  8. tradeathand: signs of interest • Referred to in The Economist in Jan.07 • Selected as a Nominee for the Global Mobile Awards in Feb.07

  9. mobile applications are still in their infancy! tradeathand: new directions • PC laptops become smaller and phones acquire more and more computer capabilities.(Many more mobile applications to come!) • The size of the mobile-transaction market (m-commerce) will probably surprise us.

  10. tradeathand: new directions and we plan to expand geographically • in Mali (Dutch funding) • in Mozambique (Canadian funding) • in Senegal, Benin and Liberia scheduled to start this year…

  11. Thank youfor your attention Email:dard@intracen.org

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