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Brands…. and the restaurant/fast food industry. Module 2 Presentation. Curtis Vercruysse. Company Snapshot:. Over 40,000 restaurants-KFC, Pizza Hut, and Taco Bell World leaders of chicken, pizza, and Mexican style food categories Four Divisions: U.S., China, International, India
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Brands… andthe restaurant/fast food industry Module 2 Presentation Curtis Vercruysse
Company Snapshot: • Over 40,000 restaurants-KFC, Pizza Hut, and Taco Bell • World leaders of chicken, pizza, and Mexican style food categories • Four Divisions: U.S., China, International, India • Over 70% of profits from outside U.S. • Restaurants are 20% company owned, 75% franchisee owned, and 5% licensee owned
Enterprise Assets: 2% rule … reported amounts are: 2012: 776 2011: 1,198 ? ?
Enterprise Liabilities: Matches EA