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Making a Mid-Size Race Work

Making a Mid-Size Race Work. SoJo Marathon/Half Marathon/5k & Kids Race. Challenges of a Mid-Size Race. Big expectations But Small registration or sponsorship revenues. Some Ideas. Get Bigger Don’t sweat the small stuff Network Social Media Track marketing Community Partnerships

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Making a Mid-Size Race Work

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  1. Making a Mid-Size Race Work

  2. SoJo Marathon/Half Marathon/5k & Kids Race

  3. Challenges of a Mid-Size Race Big expectations But Small registration or sponsorship revenues

  4. Some Ideas • Get Bigger • Don’t sweat the small stuff • Network • Social Media • Track marketing • Community Partnerships • Structured Sponsorships • Good vendors • Volunteers

  5. Get Bigger Well, duh. . .

  6. Don’t Sweat the Small Stuff • Focus on having high quality where it counts • Runner and volunteer safety • Communication • Shirts • Medals • Post Race Food • Aid Stations • Port-o-potties

  7. Network • Local Chamber of Commerce • BNI • City Council • Any other organization you associate with

  8. Social Media • Facebook • Twitter • LinkedIn • Pass alongs/Share its • Social email campaigns

  9. Track Marketing • Track link clicking • Track codes • Ask where they heard about you • Make sure you have access to raw data Don’t market anywhere that can’t be tracked

  10. Community Partnerships • PTA • Likeminded businesses • Clubs and service organizations • Hospitals/insurance organizations • Religious groups

  11. Structured Sponsorships • Make them win-win • Itemize concrete benefits and estimated ROI • Accept trades when it works for both parties • Finish line food • Advertising trades • Med tent help • equipment • Give them a voice and a reason

  12. Good Vendors • Ask for referrals • Get lots of bids • Go local, if possible. • The money is in the details • Don’t sign a multi-year contract • Keep good relationships good • Make sure to pay in full and on time • Don’t be afraid to jump ship if you have to

  13. Volunteers • Ask • Communicate • Develop • Clear expectations • Thank

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