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MID Work

MID Work. Functionality . Used as a secondary device to compliment a laptop/notebook rather then a replacement device Primarily used for easy note taking and quick web surfing. Features. Clamshell devices appear to be the most popular style with consumers

Gabriel
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MID Work

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  1. MID Work

  2. Functionality • Used as a secondary device to compliment a laptop/notebook rather then a replacement device • Primarily used for easy note taking and quick web surfing

  3. Features • Clamshell devices appear to be the most popular style with consumers • The 3 biggest divide between consumers is • Size • Keyboard • OS

  4. Size - Screen • Many of the devices’ screens are between 5” and 7” • But some consumers have a problem with the small screen size and are opting instead for larger ones • The small screen also dictates the size/type of keyboard

  5. Keyboard • Debate between full QWERTY keyboard or one integrated into a touch screen • Depends on personal preference • Though many like the full keyboard because it is familiar

  6. Operating System • Not clear which OS consumers prefer • Microsoft appears to be more popular as it is familiar • Yet there are some devices with other OS such Linux and one device appears to have google’s Android

  7. MID Sales • Intel and VIA estimated total sales of MIDs to be between 150,000 to 200,000 units. • Estimates place the sales of MIDs so far at around 30,000 units instead • On the other hand Netbooks have sold an estimated 22 million units • With 2007 sales of 700,000 units

  8. MID • Many factors for why MIDs are not selling like Intel hoped/believed they would • Not enough publicity/advertisement for them • Only electronic enthusiast really know about them • Short battery life • Not enough capacity to be truly mobile • Size • Either not pocketable or the screen size to small

  9. Market • So far there is only a small market for MID • Sell better when • Technologies improves • Better battery life • Internet connection • Price decreases • Average price is too high, around $500 (with many devices $1000) • Need to be priced similar to netbooks or lower, around $150 – 250 • Find the best/most versatile form • ie touchscreen, with full keyboard in a clamshell

  10. Smartbooks • Smartbooks are supposed to appear in Q4 2009 • Supposed to resemble a large smartphone without the phone capabilities • Designed to be “always on” (like a smartphone) • ARM-based platform • Runs with Linux (rather than Microsoft) OS • Like a less fancier Netbook

  11. Important Note • Manufactures have an issue with Netbooks / UMPC • They have concerns over perceived smaller margins • Lower margins then Notebooks • Which margins are already very small

  12. Popular Devices • Most popular MID brand is the Archos (in the US) • Overseas the Viliv s5 has sold the highest amount of units • 1000 of the first devices were sold out in 15 mins • Compare this to the UMID mbook which only sold 70 out of 500 units in the first week • Archos is more of a small tablet pc or a media player – best battery life (around 4.5 hrs)

  13. Netbooks • Acer EEE mpc • Best selling ultra-portable device • 2008 sales • Q3 1.7 million units • Q4 1.8 million units • Offered in three sizes 7”, 9” and 10” • Asus stated that they will focus more on the larger 10” screen because it liked better by consumers

  14. Other Devices • Other devices to consider are MP3 players, Media players and eBook Readers • eBook Readers have a fast growing market • Unit sales have doubled since 2008, and are expected to double for 2009 and 2010. • But PND sales have (from estimates) stagnated • Many more GPS systems are becoming integrated in vehicles instead of portable ones.

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