What’s YOUR Promise?

1. What’s YOUR Promise? Pittsburgh Public Schools Haas Education Leadership Case Competition Stanford university

2. Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

3. Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

4. Logic Model Marketing: Build a College-Going Culture & Community

5. Pathways to Promise Ecosystem Counselors Teachers Students Parents Coaches/Providers

6. Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

7. Strategic Priorities • Key Priorities • Promise Contract • Student Scorecard / Case Management System • Technology Enabled • Provider Assessment System • Marketing Campaign / Buy-in • Aligning Incentives for Systems Change

8. Promise Contract: Families, Students, PPS • Promise Contract – Family/PPS • Foundation for Communication Between ALL Stakeholders • Relevant Student Information • Pittsburgh’s Promise • Student Promises / Goals • Tracks 4 Promise Criteria • GPA / Academic Performance • Attendance Record • OST/OCT Programming Providers • Motivational / Behavioral Influences

9. Promise Contract: Families, Students, PPS • Promise Contract (cont.) • Tracks 4 Promise Criteria • GPA / Academic Performance • Attendance Record • OST/OCT Programming Providers • Motivational / Behavioral Influences • Signatures From Critical Parties • Student • Parent • Counselor

10. Why Student CRM? • Value Propositions • Increase Communication and Collaboration • Promise-Centered Data Collection • Organization/Implementation tool for E-Promise Learning Plans • Key Elements • Salesforce.com Portal • Promise Criteria Performance Tracking • Aggregation of Communication Channels with Stakeholders • Critical Participant Requirements • Counselors • Other Stakeholders

11. Student CRM Snapshot Key Influencers / Tutors Student Information Name: Charles Wright Student ID: 012345678 GPA Information Attendance Information Class Information OST Information

12. Counselor Driven Requirements K-8 9-12 Counselors Counselors 228:1~25:1 Per Grade 3rd & 6th Grades 160:1 40:1 Per Grade 9th & 12th Grades 18,250 8,000 148:1~16:1 Per Grade 4th & 7th Grades Bi-Weekly CRM Monitoring • Not Yet Promise-Ready Students (65%) 104:1~26:1 Per Grade 10th & 11th Grades Weekly CRM Monitoring 11,900 5,200 45:1~5:1 Per Grade Active RTI Implementation / Social Work 3,550 1,560 31:1~8:1 Per Grade Active RTI Implementation / Social Work

13. Promise Rubric • Promise Rubric • Academics, Attendance, College Access, Motivational/Behavioral • Ratings • 1 – Little to No Influence • Sports w/o Performance Incentives (Academics / Attendance) • Mentoring w/o Tutoring Services (Academics / Attendance) • 2 – Some Influence • Sports w/ Performance Incentives (Academics) • Community-based Volunteering (Motivational/College Access) • 3 – Critical Influence • Tutoring Services (Academics) • Sports with Attendance Incentives (Attendance)

14. PPS Will Assess OCT/OST Providers and Grades Their Respective Importance Across Promise Criteria ELECT Student Works 21st Century at Faison Basketball Coach Clubs (e.g. drama, yrbk) Internal PPS Programs EAP Sports After School SES Private Tutoring Services Community-Based Organizations External In/Out of PPS Faith-Based Organizations For-Profit

15. Provider Assessment: Value Proposition • SECONDARY USES: • Providers can compare relative advantages and deltas • Providers are incentivized to communicate / collaborate • Eventual PPS analysis of Return on Investment for Provides • CORE USES • Compiles data from Promise Ecosystem • Helps PPS map provider networks using Promise rubric • Identifies crossover support for students • Illustrates current student support

16. CRM Utilization Scenarios Intervention • low GPA • poor behavior • spotty attendance • identify current support • reach out to potential support • connect student • follow up • assess Proactive • find borderline student • assess potential for improvement • propose contacts for student • raise awareness and incentives • student discovers new opportunities • performance in general improves

17. Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

18. “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School What’s YOUR Promise? “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4 “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary

19. “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4 “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach,Perry High School “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Elementary

20. “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4 “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary

21. “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4 “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary

22. “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4 “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary

23. The ‘What’s YOUR Promise?’ Campaign • Overarching Goals • Make all stakeholders feel responsible for the success Pathways to Promise program • Empower stakeholders to participate in the campaign, promoting the Pathways message • Engage the broader community • Establish a college-going culture in Pittsburgh

24. Distribution Channels and Messages Across Segments

25. Distribution Channels and Messages Across Segments

26. Students Social Media Campaign • YouTube “Promise” Competition • School Twitter anchors • Student “Promise” Blogs • Facebook Fan Page • Principal and district Tweets • Four-Square badges for attendance (school, practice) • Offline Efforts • Student Marketing Committee • Role model/mentoring program • Promote for student by student marketing • Connect with students through their channels

27. Providers & Parents • Make provider feel impactful • Make providers feel part of something important • Provide key information • Parent to parent support and encouragement • Parents • Parent Promise Groups • Grade-level specific information mailing on being a “Promise Promoter” • Newspaper “What’s Your Promise” ad • “What’s Your Promise?” and “I’m a Promise Promoter” pins • Afterschool Providers • Alumni “Thank you” letters • Letters from superintendent • Television “What’s Your Promise?” • Newspaper “What’s Your Promise?” • “What’s Your Promise?” and “I’m a Promise Promoter” pins

28. Counselors Alumni “Thank you” letters Letters from superintendent Promoting the Promise dinners Newspaper ads: “What’s Your Promise?” • Make counselors feel impactful • Make counselors feel part of something important

29. Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

30. Implementation Timeline

31. Salesforce.com: A Student-Centered Solution Collect Requirements Administrator Training Portal Customization Stakeholder Trainings Initial Data Input • Interview stakeholder groups to identify data needs • Determine inputs, outputs, and access for stakeholder groups • 3 half-day training sessions; live instruction delivered via internet • 1“admin” per campus; 66 counselors to complete training • Administrators customize portals • Salesforce customer service available as required • Administrators deliver training to other stakeholders • Stakeholders input baseline data for all students 3 Months 3 Months 9 Months 6 Months 3 Months Pilot Program February 2012 March 2010

32. Managing Systems Change

33. New Roles & Incentives

34. Delivering on the Promise: Measuring Success Number of Promise-ready students (80%) Stakeholder satisfaction/needs assessment surveys Utilization Analysis of CRM technology Student feedback

35. Pathways to Promise Budget

36. Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

37. Appendix

38. Change Agent Network (Appendix) Provide Change Agents with information to communicate to and answer the questions of their respective stakeholder groups • Change Agents • Influential member of stakeholder group, with or without formal authority • May not initially support initiative, but are open to discussions in support of shared goals • Cascade communications throughout change effort; act as “Subject Matter Experts”