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How to Communicate in an Organization Turned Upside Down

How to Communicate in an Organization Turned Upside Down. IABC International Conference 2004 Carol Kinsey Goman, Ph.D. Change is “business as usual”. The economy vacillates Technology advances Globalization presents unique challenges and opportunities

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How to Communicate in an Organization Turned Upside Down

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  1. How to Communicate in an Organization Turned Upside Down IABC International Conference 2004 Carol Kinsey Goman, Ph.D.

  2. Change is “business as usual” • The economy vacillates • Technology advances • Globalization presents unique challenges and opportunities • Customers demand solutions to their problems • We’re all doing more with less • Leadership moves from “command and control” to “influence and include”

  3. An organization turned upside down . . . • challengesus to continually reinvent ourselves • demandsnew leadership styles and skills • requires communicators to take on an expanded role

  4. The Communicator’s Role • Help employees understand the forces of change • Help reduce employee skepticism • Position change as an organizational and personal opportunity • Help leaders liberate workforce potential through creative collaboration

  5. 10 Questions Change Leaders Must Ask First • What’s the employees’ perspective? • How did you “set the stage” for change? • How are you going to track employee perceptions throughout the change? • Are you giving honest answers to tough questions? • Do you have an answer for “WIIFM?”

  6. 10 Questions Continued • Is your communication “behavior-based?” • Can you paint the “big-little” picture? • Whose vision is it? (Yours or Ours?) • Are you emotionally literate? • Do you know what shouldn’t change?

  7. “Leadership is not about job title. It isn’t even a matter of style. At the core, it comes down to two simple questions: What kind of person are you? And are those personal qualities inspiring to others?”David Coolidge III, Vice Chairman and CEO, William Blake & Company

  8. Communicators and the “New Leadership” • Leadership as Vision • Leadership as Values • Leadership as Integrity • Leadership as Trust • Leadership as Vulnerability • Leadership as Motivation • Leadership as Collaboration

  9. Collaboration Success Stories • How the head of Corporate Communications fostered collaboration at Caterpillar’s European headquarters • How Adelphia’s corporate and field leadership collaborate to distribute authority • How J.M. Huber captures lessons learned in their “After Action Review” process • How the head of Buckman Labs built a world-class culture of knowledge sharing

  10. Carol Kinsey Goman, Ph.D. Kinsey Consulting Services 510-526-1727 CGoman@CKG.com www.CKG.com

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